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IndustryBriefing Aaj Tak reaches to over 100 Million Viewers for 4 weeks in a row

Aaj Tak reaches to over 100 Million Viewers for 4 weeks in a row

Author | exchange4media News Service | Wednesday, Dec 23,2015 3:17 PM

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Aaj Tak reaches to over 100 Million Viewers for 4 weeks in a row

Aaj Tak has reached over 100 Million HSM viewers for 4 weeks in a row (Source: BARC Rating System, Mkt – HSM (U+R), TG - 4+ Yrs, NCCS All, Wk -46 -49’ 15, Avg Weekly Coverage). Aaj Tak is 5.5 times of the English News genre in terms of coverage and 24 times in terms of viewership (Source: BARC Rating System, 5 English News Channels; 4+ Yrs, All India U+R, Wk 46-49’15).

Ashish Bagga, Group CEO – India Today Group commented, “As the undisputed leader, Aaj Tak is not just the torchbearer of society but also of the News industry in India. The channel has always reached great heights and paved the way with its thought leadership initiatives and journalistic excellence. I congratulate the entire team at Aaj Tak for this milestone.”

According to the press release, the channel also held the distinction of being the clear No. 1 channel across all important TGs during this period (Source: BARC Rating System, Mkt – HSM (U+R), Period: Wk 46 – 49’ 15, Share %).

Apart from BARC rating system Aaj Tak has also been rated high in IRS 2014 and TGI 2014 Wave 2 (alternative survey reports on media consumption).

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