Aaj Tak will be launching a new TV campaign-‘Mobile Aap’ as a part of its existing ‘Aankhen Khol De’ campaign. Conceptualised and created by Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood actors -Soha Ali Khan and Kunal Khemu.
The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It also showcases the real picture to the entire nation.
In the short black and white commercial Khemu and Khan are playing the role of King and Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.