9XM has launched a new property called‘9XM Stardum’ to provide talented singers an apt platform to showcase their talent across television, digital and on ground platforms. The first release under 9XM Stardum is titled ‘Daru On The House’ (DOTH) featuring Punjabi music composer and singer Jaspal Singh (JSL) and singer/ reality star Harshit Tomar.
Produced and presented by 9XM and 7milestone Records, Daru on the House is composed by JSL and the video is directed by Robby Singh. This song will be launched on air on 9XM as well as its Youtube channel on May 21 along with a launch party at Club Royalty, Bandra.
Commenting on the initiative, Baljinder Mahant, Cluster Head Programming, 9XM and 9X Tashan said, “We at 9X Media feel fortunate that we have witnessed the super success stories of Honey Singh, Baadshah and many more. We feel proud to be a part of their successful innings. Having the privilege, insights and knowhow of music preferences of youth audiences, our objective is to provide Bolllywood with the next big sensation through 9XM Stardum.”
Daru on the House singer- JSL is an Indian music director and singer. JSL has worked with the biggest names across the Punjabi music industry including Honey Sigh, Diljit Dosanjh, Jazzy B, Baadshah and many more. He has many hits to his credit such as the cover version of "Kolaveri Di" titled "Kolaveri Punjabified" and "Kudi Tu Pataka".
Speaking of the song Daru on the House, Mahant further added, “We are confident that our song Daru on the House with JSL and Harshit Tomar will be the next party anthem across the nation. 9XM Stardum is the platform that will help independent music artists to make a mark in Bollywood and infuse fresh music in the industry.”
The other singer of Daru on the House, Tomar hails from Ludhiana. He is a singer, reality television actor, musician and songwriter.
Speaking of Daru on the House, JSL said, “Music overcomes language and cultural barriers. I love experimenting with music be it Hip-hop, dubstep or trap music, ‘Daru On The House’ is one of my favourite outcomes of music experimentation. We couldn’t have asked for a better platform to launch the song. We are sure that the song will be the next big thing on the party scene.”
DOTH will be promoted across 9XM’s digital and social media platforms, which spans an audience of 10 million fans. The song will be made available on prominent Indian and International music stores like Saavn, Gaana, iTunes, Spotify, Amazon music, Shazam, Deezer across 240 territories. The song will be launched on ground at Mumbai’s prominent night spot, Club Royalty with JSL Singh performing the song live. Additionally 9XM has also partnered with other prominent night clubs across 5 cities that will play the song starting May 21.