Bollywood music channel 9XM has launched a break-less music band called Highway. Dedicated to the superstars of Bollywood, Highway airs every Monday to Sunday at 8 pm only on 9XM.
This 35-minute hits music will feature film stars like Shahrukh Khan, Salman Khan, Ranbir Kapoor, Katrina Kaif, Ranveer Singh along with other actors, singers and composers.
Speaking about the show, Baljinder Mahant, Cluster Head-Programming for 9XM & 9X Tashan said, “We at 9XM are known for playing the latest Bollywood hits and innovations around music content. Our ardent viewers have appreciated our past innovations and with Highway we provide them with 45 days of best and latest hits of a new Bollywood star every day. We are confident that this Bollywood musical journey on Highway will get the viewers grooving.”
Highway will be promoted across digital and social media platforms like Facebook, Twitter and You tube.