Godrej No.1 has partnered with Punjabi music channel 9X Tashan to launch a unique contest, titled Punjab Di Beauty No.1. Starting mid-February, 9X Tashan will air promos asking viewers what beauty means to them.
Commenting on this initiative, Sunil Kataria, Business Head, India and SAARC Business said, “Godrej No. 1 has had a rich history and a successful brand-consumer relationship with Punjab for nearly two decades. Punjab Di Beauty No. 1 and association with 9X Tashan is a step in that direction. It enables us to reach out to our new-age generation, along with the matured Godrej No. 1 patrons who love the entertaining talk show equally. Apart from the celebrated show, the collaboration will support brand engagement through the multiple 9X Tashan digital platforms, attracting the right blend of audience.”
9X Tashan viewers can send in their entries through Godrej No.1 Facebook page and Whatsapp, on 9227592275. The best entries received will win some fabulous goodies from Godrej, along with an opportunity to featurd in 9X Tashan’s show – Tashan Da Peg.
Speaking about this association, Pawan Jailkhani, Chief Revenue Officer, 9X Media said, “We are pleased to be associated with Godrej No.1 and create a unique proposition for the viewers and consumers of Punjab. Deepali Oroskar VP, Tashan, Sales and her team have worked meticulously with the client to make this association possible. This initiative is part of our Audience Brand Connect (ABC) Division, which helps the brand create intellectual properties and narrate their brand stories beyond the 30-second ad format. As part of Punjab Di Beauty No. 1 contest, 9X Tashan will create consumer engagement opportunities across on-air and digital communities.”
Punjab Di Beauty No. 1 contest will be promoted across 9X Tashan through celebrity vignettes, and on digital and social media platforms.