9X Media will now curate playlists on Apple, thus bringing an Indian flavour to the popular music streaming platform. Starting September 2017, 9X Media will curate a range of themed playlists inspired by the music that resonates with young Indians, allowing them to discover and stream tracks handpicked by experts.
Speaking about the initiative, Kapil Sharma, Sr. VP, Marketing & PR, 9X Media, said, “Our music curation and on-air presentation have always received an overwhelming response from music fans. Each of our channels curate the best music to help fans discover new music and enjoy hit tracks on television. Now we’ll be using that same expertise to re-create that listening experience on Apple Music.”
The playlists will feature tracks by Indian and International artists across multiple genres including Bollywood, Pop, Regional, and more, spotlighting the hottest names in music today. They will also provide recommendations for music fans, enabling them to sample and appreciate both new and established artists. All playlists will be updated weekly.