9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22 to June 27, 2016 9X Jalwa will air series of special Burman centric music blocks and vignettes from the award winning documentary of Burman by Brahmanand Singh.
The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of Burman with the legendary singers, lyricist and Burman himself. Specials of Burman with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting his career.
Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”
9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.
‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.