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IndustryBriefing 9X Jalwa Ki DialogueBaazi Dubsmash challenge celebrates Bollywood

9X Jalwa Ki DialogueBaazi Dubsmash challenge celebrates Bollywood

Author | exchange4media News Service | Thursday, Sep 24,2015 2:01 PM

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9X Jalwa Ki DialogueBaazi Dubsmash challenge celebrates Bollywood

From ‘Kitne aadmi thee’ to ‘Sikhni hoon main Bhatinda ki’; from 'Rishte mein to hum tumhare baap lagte hain...' to ‘Jo Dar Gaya Samjo Mar Gaya’; Bollywood dialogues that have always been popular across the globe are now featured on the vignette based show Dialoguebaazi on 9X Jalwa.

To promote this property, the channel has launched a contest for the fans of Bollywood films titled ‘9X Jalwa Ki DialogueBaazi Dubsmash challenge’ in association with Dubsmash India and #tagboard

Speaking of the contest, Kapil Sharma, VP Marketing of 9X Media said, “We started with getting 9X Jalwa fans and viewers engaged with this competition via social media and it received an overwhelming response. The second phase was to get the Dubsmash challenge to media agencies across Mumbai and Delhi. The idea was to reach out and connect with the media agencies and to be on top of the mind of not only our viewers but media agencies as well. We would like congratulate the winners and thank all the participants who made this event so popular.”

The media agencies participating in the competition include Starcom, Group M, Lintas, Lodestar, Mediacom, MPG, Madison and ZO. The on-ground activation was conducted in the media agencies’ cafeteria, where people came and chose a song or any dialogue of their choice and made a Dubsmash video. Participants could perform individually or in a group and upload their entry.

The winners of the challenge won Bluetooth headphones or other channel merchandise.

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