Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

9X Jalwa Ki DialogueBaazi Dubsmash challenge celebrates Bollywood

24-September-2015
Font Size   16
Share
9X Jalwa Ki DialogueBaazi Dubsmash challenge celebrates Bollywood

From ‘Kitne aadmi thee’ to ‘Sikhni hoon main Bhatinda ki’; from 'Rishte mein to hum tumhare baap lagte hain...' to ‘Jo Dar Gaya Samjo Mar Gaya’; Bollywood dialogues that have always been popular across the globe are now featured on the vignette based show Dialoguebaazi on 9X Jalwa.

To promote this property, the channel has launched a contest for the fans of Bollywood films titled ‘9X Jalwa Ki DialogueBaazi Dubsmash challenge’ in association with Dubsmash India and #tagboard

Speaking of the contest, Kapil Sharma, VP Marketing of 9X Media said, “We started with getting 9X Jalwa fans and viewers engaged with this competition via social media and it received an overwhelming response. The second phase was to get the Dubsmash challenge to media agencies across Mumbai and Delhi. The idea was to reach out and connect with the media agencies and to be on top of the mind of not only our viewers but media agencies as well. We would like congratulate the winners and thank all the participants who made this event so popular.”

The media agencies participating in the competition include Starcom, Group M, Lintas, Lodestar, Mediacom, MPG, Madison and ZO. The on-ground activation was conducted in the media agencies’ cafeteria, where people came and chose a song or any dialogue of their choice and made a Dubsmash video. Participants could perform individually or in a group and upload their entry.

The winners of the challenge won Bluetooth headphones or other channel merchandise.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...