Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

92.7 BIG FM pays tribute to R.D. Burman with 'Yaadon Mein Pancham'

17-June-2016
Font Size   16
92.7 BIG FM pays tribute to R.D. Burman with 'Yaadon Mein Pancham'

92.7 BIG FM is ringing in the classic retro vibe for the second consecutive year with ‘Yaadon Mein Pancham’ - a month long ode to the legendary artist R.D. Burman. While bringing alive the golden era and to honour his contribution to the music industry, 92.7 BIG FM celebrates the renowned music composer’s birth anniversary by revisiting his vast repertoire of evergreen classics.

This month will be dedicated to Burman and his contemporaries as well as an entire generation of musicians who will reminisce how he has been an inspiration, a mentor, a friend or a motivation to them.

The radio network across its 36 HSMs and regional markets, will play songs and share exclusive stories about the music director on ‘Suhaana Safar with Annu Kapoor’ show. The daily afternoon time band will be dedicated to sharing more exclusive stories with listeners, and the evening time band will render listeners with unplugged versions of his compositions.

Musicians and artists such as Javed Akhtar, Gulzar, Lata Mangeshkar, Asha Bhosle, Pyaarelal, Anu Malik, Shaan, Abhijeet Bhattacharya, Jubin Nautiyal, and Lalit Pandit to name a few, will be a part of the month-long tribute building up to his birth anniversary on 27th June. The singing sensations will get together to pay their respect to the music maestro by performing unplugged versions of some of his best songs on 92.7 BIG FMs shows specially integrated with the ‘Yaadon Mein Pancham’ theme. The special day will be devoted to the legend, by urging his fans to send in requests to play his soulful music and share their favorite Burman stories, thereby making it a memorable experience for the listeners as well.

Speaking on the occasion, a spokesperson from 92.7 BIG FM said, “The legendary musician R.D. Burman has created some of the best compositions of the golden era, thereby touching the hearts of many over decades. We at 92.7 BIG FM are honoured to pay homage to the music maestro across our 36HSMs and regional markets with the second season of ‘Yaadon Mein Pancham’.”

‘Yaadon Mein Pancham’ is supported by 360-degree marketing initiatives including teaser promos during morning and afternoon shows across 36 HSMS and regionals markets of 92.7 BIG FM.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign