Top Story


Home >> Industry Briefing >> Article

92.7 BIG FM partners with India's first folk and fusion music festival-Paddy Fields

Font Size   16
92.7 BIG FM partners with India's first folk and fusion music festival-Paddy Fields

92.7 BIG FM has come on board as the exclusive radio partner for ‘Paddy Fields’ by Nesco; India’s first Folk and Fusion Music festival. Listeners of 92.7 BIG FM will get an exclusive first hand preview of the festival, ahead of the on-ground event slated to happen at Bombay Exhibition Centre on 15th & 16th October 2016 in Mumbai.

 Speaking about the association, Shikha Kulkarni, GM - Events & Exhibitions, NESCO said, “At Nesco, we believe in ‘enriching people’s lives’ and we hope to do this at Paddy Fields. Through the inaugural festival we will take revelers on a musical journey of traditional Indian folk sounds and rhythmic fusion beats. We are pleased to partner 92.7 BIG FM and are confident that given their mammoth listenership base we will reach out to a maximum number of people, making Paddy Fields one of the most sought after music festivals in the country.”’

 On the exclusive association with Paddy Fields, a RBNL spokesperson said, “It is a wonderful initiative by NESCO to bring together both, emerging and renowned music artists on one platform, and promote India’s rich culture of Folk and Fusion music. We are proud to be the exclusive radio partners for ‘Paddy Fields’, and we aim to leverage our expansive reach to provide the music festival its much deserved attention from our listeners.”

 Paddy Fields has an exciting line-up including The Colonial Cousins, Mame Khan, Gangadhar & Tulika, Papon, Chaar Yaar, Dhruv Voyage, The Nooran Sisters, and Salim & Sulaiman, who will provide an eclectic mix of sounds at the two-day folk and fusion extravaganza. Ahead of the festival, these artists will perform unplugged versions of songs which would be a part of their respective lineups at Paddy Fields, in addition to unplugged renditions of retro Bollywood songs on 92.7 BIG FM.

 92.7 BIG FM listeners and music lovers will be treated with special unplugged renditions during the radio network’s Breakfast and Evening Drive time shows in Mumbai. A Nesco initiative, curated by Turnkey Music & Publishing Pvt Ltd and produced by Oranjuice Entertainment, a Fountainhead MKTG brand, Paddy Fields will be held on the 15th and 16th October, 5 pm onwards. 

Tags Folk Fusion

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by