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IndustryBriefing 92.7 Big FM launches Big Cricket Headquarter with Virender Sehwag

92.7 Big FM launches Big Cricket Headquarter with Virender Sehwag

Author | exchange4media News Service | Tuesday, Mar 01,2016 1:19 PM

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92.7 Big FM launches Big Cricket Headquarter with Virender Sehwag

92.7 BIG FM has announced ‘BIG Cricket Headquarter’ with ace cricketer Virender Sehwag in association with LIC Housing Finance Ltd. The nine week activity starts from March 9 and will culminate on April 3 2016.

Throughout the course of the tournament, BIG Cricket Headquarter will provide exclusive content in the form of hourly match updates, interesting trivia, behind the scene stories and more. Sehwag will lend his thoughts with 92.7 BIG FM’S RJ Prateek.

The FM network will conduct a special contest for fans titled ‘Big Cricket Expert’, a hunt for cricket lovers throughout the country, who stand a chance to win tickets to matches played in their respective cities. The channel will also give an opportunity to cricket lovers to don the expert’s cap, where listeners can participate by voicing their opinions on the match. The biggest, amongst 12 chosen ardent fans will get the opportunity to experience the final match of the tournament.

Speaking about associating with BIG Cricket Headquarter for the second year, Sehwag said, “This is my second year with 92.7 BIG FM’s BIG Cricket Headquarter and I am glad to be the face of this property yet again. The show is a great platform for me to connect with all cricket lovers off the field. With the cricket fever starting soon, I am extremely excited about bringing all the on and off field drama to the listeners and truly submerge them in this much awaited cricket experience.’’

Commenting on the launch of BIG Cricket Headquarter, Spokesperson from 92.7 BIG FM said, “After launching the highly successful ‘Cricket Ka BIG Headquarter’ property, 92.7 BIG FM is launching season 2 of the most successful show. With BIG Cricket Headquarter, we aim to provide our listeners an unparalleled entertainment experience. For cricket aficionados, we are providing an excellent sports entertainment experience where they can not only listen to the show but participate and voice their opinion.”

Spokesperson from LIC Housing Finance Ltd said, “LIC Housing Finance Ltd is happy to be associated with 92.7 BIG FM’s BIG Cricket Headquarter. In a country where cricket is considered a religion, we feel immense pleasure to be associated with ace cricketer Virender Sehwag through this campaign.”

The new show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

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