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IndustryBriefing 92.7 Big FM launch 'Benadryl BIG Golden Voice' Season 4

92.7 Big FM launch 'Benadryl BIG Golden Voice' Season 4

Author | exchange4media News Service | Friday, Jul 29,2016 11:22 AM

92.7 Big FM launch 'Benadryl BIG Golden Voice' Season 4

92.7 BIG FM has announced the launch of Season 4 of singing reality show ‘Benadryl BIG Golden Voice’.

The nationwide talent hunt will aim at unearthing hidden talent from every nook and corner of the country, by providing a platform for aspiring singers and music enthusiasts to showcase their unique talent. This year, Malik Brothers join as judges who will also mentor the participants throughout the show. Benadryl BIG Golden Voice will give the winner a golden opportunity to fulfill their dream of becoming a Bollywood singer.

Entries for auditions commenced on 11 July 2016, and aspiring music enthusiasts can register through IVRS and SMS. Additionally, one can also register for auditions using the number 1800 30027 031 and visiting

Speaking about the association, Ganesh Bangalore, Vice-President – Marketing, Consumer Products Division at Johnson & Johnson Pvt. Ltd. said, “Benadryl® has always endeavored to provide innovative solutions to address our consumer’s needs. Benadryl is a trusted brand of cough medications with more than 50 years of Doctor’s trust and understands the impact a cough has on a person’s voice – especially that of a singer. Benadryl BIG Golden Voice is a celebration of our association with ‘voice’. We are proud to partner with 92.7 BIG FM for Benadryl® BIG Golden Voice Season 4 as it provides an opportunity to upcoming talent a platform to showcase their skills overcoming the barriers of language and style of music.

Commenting on the launch, a spokesperson from RBNL said, “We are extremely delighted to launch Season 4 of Benadryl BIG Golden Voice. 92.7 BIG FM has always believed in encouraging untapped talent. The previous seasons have received immense support and appreciation from all our listeners and participants alike and we look forward to their continued support.”

Speaking on their association with the talent hunt, Malik Brothers said, “We are extremely excited to be a part of Benadryl BIG Golden Voice for its fourth edition. It will be a delight to be introduced to and mentor the unheard golden voices of India, that the property is known to discover time and again. Initiatives such as these must be encouraged to bring out and recognize hidden talent that is in abundance in our country.

Benadryl BIG Golden Voice Season 4 will be promoted through an extensive 360 degree marketing and digital campaign giving surround through radio, OOH, TV and digital platforms.

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