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IndustryBriefing 92.7 BIG FM deepens connect with citizens with launch of BIG City Pride Awards

92.7 BIG FM deepens connect with citizens with launch of BIG City Pride Awards

Author | exchange4media News Service | Friday, Mar 03,2017 1:43 PM

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92.7 BIG FM deepens connect with citizens with launch of BIG City Pride Awards

92.7 BIG FM, one of India’s largest radio networks known for pioneering innovative and relatable content, has announced a unique property for its listeners, titled the BIG City Pride Awards. This is the first ever city based awards property that identifies people, places, or businesses that are the pride of its citizens. After being identified and chosen by the listeners, BIG City Pride Awards will honor these unique aspects of a city under various categories. The winners will be announced every month from March onwards, across Kolkata, Bangalore, and 14 CHR stations of 92.7 BIG FM.

BIG City Pride Awards will further 92.7 BIG FM’s innovative brand appeal and offer content that strikes a powerful connect with its listeners by giving them an opportunity to bring forth the best and most unique elements of their cities. The awards will cover a wide spectrum of factors that are unique to a particular city – from its best eateries and restaurants to sought-after real estate properties and developers, popular mall spaces, qualitative educational institutions, and noteworthy personalities, among others.

In March, BIG City Pride will focus on the city-centric aspect of food, under which the winners of two categories – Best Restaurant and Best Street Food Joint or Best Snack Joint – will be awarded. Local food experts and prominent chefs from the industry will form the jury in their respective cities, such as Chef Akashraj from ITC WELCOME; Shakti Singh, HOD, Food Production and Culinary Arts at Indian Institute of Hotel Management in Jodhpur; Dolcy Bachkiwala, among the top six participants of Masterchef India, Season 2; Snehaben Thakkar, a cookery class professor with 17 years of experience at Surat; Chef Yasin and Chef Nisheeth Srivastava in Srinagar, and more.

On the launch of this distinguished property, the 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM are always working towards offering content that strikes a personal connect with our listeners. Big City Pride Awards intends to build that very connect with citizens first, listeners later. Every city has certain inherent characteristics that make it unique, forming the pride of its populace. Through these awards, we want to underline that a city’s pride is BIG FM’s pride too. We are looking forward to a positive response.”

The top four nominees will be shortlisted solely based on public voting, while the winners will be selected based on 70 per cent public and 30 per cent jury voting. In addition to public voting through SMS, RJs will go on-ground in their respective cities to provide the listeners an opportunity to cast their votes for the nominees through Vox-pops. The winner of the first category will be announced in the first two weeks and the second title will be announced during the following week. 

Making the awards more interactive and engaging for its listeners, the RJs will keep the audience glued to 92.7 BIG FM with some interesting stories and fun games that revolve around this particular property. Along with this, lucky listeners, whose choice matches with the jury will be win a bumper prize. Winners across categories will be felicitated with a trophy and a certificate by 92.7 BIG FM.

The activity will take place across Chandigarh, Jammu, Srinagar, Shimla, Amritsar, Chennai, Ranchi, Guwahati, Bhubaneswar, Surat, Jodhpur, Kota, Agra, Kanpur, Kolkata and Bangalore.

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