Top Story


Home >> Industry Briefing >> Article

8 'terribly tiny' snippets acquaint viewers with lead protagonists of Zee TV's #PiyaaAlbela

Font Size   16
8 'terribly tiny' snippets acquaint viewers with lead protagonists of Zee TV's #PiyaaAlbela

In yet another sample of its vibrant and dynamic presence in the social media space, Zee TV has introduced audiences to the lead protagonists of its upcoming show Piyaa Albela through a truly unique route called ‘Terribly Tiny Tales’.

With well-crafted, imaginative tales on #PiyaaAlbela that can be sampled on Zee TV’s official Facebook page and Twitter handle, the channel aims to acquaint viewers with various facets of Pooja and Naren, the lead couple of Piyaa Albela. Over a span of eight days, a series of eight crisp tales, less than 140 characters each, will bring alive Naren and Pooja’s personality traits and build intrigue around their love story that goes on air today, every Monday to Friday at 8:30 PM on Zee TV.

Another highlight of the marketing campaign for Piyaa Albela is the show’s poster creative that was unveiled by producer Sooraj R. Barjatya at the recent Kalaghoda Art Festival in Mumbai. The beautiful illustration of the show’s poster creative is a dramatic art interpretation that sets the stage for a modern-day interpretation of a classic love story.

Produced by Rajshri Productions spearheaded by the legendary film-maker Sooraj R. Barjatya, Piyaa Albela is the story of Naren, a poor little rich boy lost in the pursuit of answers to some of life’s questions and Pooja, a practical girl with a warm, sociable, and charming personality.  Having spotted Pooja, Viren’s parents are convinced that it would take a girl of her personality traits to befriend their son, understand him, and win him over. Watch what happens when a worried set of parent’s approach Pooja to get him out of his spiritual slumber and wake him up to the practicalities of the real world.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean