Mumbai’s leading media agencies were involved in a pitch with a difference on Friday as they took part in the BBC World News Football Connect 2015 tournament.
The 2nd annual 5-A-side competition took place at Mumbai’s Cooperage Football ground and saw 18 leading media agencies battle it out. More than 250 guests attended the event with agency heads, senior planners and CEOs present.
The tournament kicked off with a round robin format. Six teams then qualified for the super six stage from which the top two teams from each group made it to the finals. The final was contested by OMD-PHD ‘Chargers’ and Lodestar ‘Tigers’ with the Chargers winning the hard-fought final 2-1. There was also a ‘Reach The Target with BBC Sport’ Cross Bar Challenge with all 18 teams nominating a player to represent the team. The tournaments winners were:
• Best Goal keeper - Ritwik Yadav – Lodestar ‘Tigers’
• Top goal scorer - Selig Baptista – Madhouse ‘Sonics’
• Player of the tournament- Selig Baptista – Madhouse ‘Sonics’
• Winners of the crossbar challenge: Harshil Shinde – Mindshare ‘Ninjas’ and Kieran Baptista – DDB Mudra ‘Knights’
• Runner up team – Lodestar ‘Tigers’
• Winner of the BBC World News Football Connect 2015 – OMD-PHD ‘Chargers’
Vishal Bhatnagar, Sales Director Asia – BBC Advertising said “We are overwhelmed with the response. All the teams played with a lot of spirit and determination and they demonstrated some very high quality football. BBC World News Football Connect offers us a great platform to share with our associates our brand values and share and showcase our various offerings across World News, .com, mobile app and other platforms.”
The main action on the football field was complemented with a unique VIP fan zone where guests had the chance to engage with the brand in an innovative experiential marketing campaign the BBC World News 'Be Everywhere’ oculus experience. Using the latest in virtual reality technology, BBC Global News Ltd recently launched a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. The 360 experience gave guests a behind the scene experience with Babita Sharma as she showcased the leading news brand’s digital products and the advertiser benefits, highlighting the BBC’s international news services’ position as a leader in digital innovation