Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Sony MAX Baahubali 2: The Conclusion premier is the highest rated film of 2017

24-October-2017
Font Size   16
Share
Sony MAX Baahubali 2: The Conclusion premier is the highest rated film of 2017

India’s biggest movie Baahubali 2: The Conclusion which premiered on Sony MAX on October 8th has established a new milestone in the Hindi movie channel space. Baahubali 2 garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next best HFF world television premier.

Channel

Movie

Impressions {In Million}

SONY MAX

Baahubali 2 The Conclusion

12.9

ZEE TV

Dangal

8.3

STAR Gold

The State v/s Jolly LLB 2

6.6

Zee Cinema

Toilet Ek Prem Katha

6.2



Source: BARC, Program Performance, Audience: 15+ HSM Urban, Period: Wk 8,2017 - Wk 41 2017 (*Post BARC's Universe Change)

Additionally, in the week of Baahubali 2 telecast, Sony MAX garnered 52% higher viewership than the next channel in the HFF category. 

Channel

Impressions (In Mn)

Sony MAX

311

STAR Gold

204

Zee Cinema

170


Data Source: BARC, Average Weekly Impression (In Mn.), Audience: 15+ HSM Urban,Period: Wk 41 2017

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve