Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

SHARP partners with Saints Art for strategic PR

10-October-2017
Font Size   16
Share
SHARP partners with Saints Art for strategic PR

SHARP Business System, an Indian player in innovative air purification devices, has associated with Saints Art for strategic PR. As part of the mandate, Saints Art will be providing strategic communications services to reinforce the brand’s position as an Ingenious Air Purification solution provider in the country.

Founded in the year 1912, as a private company in Tokyo by Tokuji Hayakawa, SHARP is dedicated to improving the quality of life through the use of cutting-edge technology with a commitment to innovation, quality, value and design. Being the market leader in the air purifier segment in India, SHARP empowers consumers against alarming air pollution levels in metropolitans and smaller cities with its state-of-the-art air purification devices.

Commenting on the appointment, Kishalay Ray, President, Consumer Electronics Division, Sharp Business Systems India said, “As we embark on a new phase in the air purifier segment, we want to ensure we have the best insights, expertise and a talent pool who can effectively communicate our vision using the right platform. We are happy to join hands with Saint Art who is known for their unique ideas, exceptional skills, intense consumer mapping and brand messaging.”

According to Puneet Sharma, Vice President, Saints Art, “This is a fantastic opportunity for the team to showcase its strategic brilliance, integrated media capabilities and ground-breaking ideas. We are focused at securing an unmatched position for the brand, fuel expansion plans with the help of a team that knows the market, industry and the Indian consumer mind space,” he said.

Saints Art’s integrated communications services portfolio include strategic solutions, media relations and creative services for companies across multiple sectors like IT/Telecom, Consumer Technology, Consumer Durables, BFSI, Hospitality, FMCG, Healthcare, Automobile, Real estate, Manufacturing, e-commerce, Lifestyle and more.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends