Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Hyatt's 'Anything Is Possible' Season 3 video gains momentum as it comes to India

23-November-2017
Font Size   16
Share
Hyatt's 'Anything Is Possible' Season 3 video gains momentum as it comes to India

After the success of Hyatt’s “Anything is Possible” web video series in France and the Middle East, the spotlight has shifted to India with the series’ conclusion. Employing elements which are central to Indian society – such as strong connections, family and celebrations – the three-episode Indian narrative tells the captivating tale of a young urban Indian couple as they meet and then connect with each other. The series is written and produced by the Paris- based production companies -- Partizan and Vroom -- who also created the French and UAE videos.

#AnythingIsPossible India is woven around the journey of a young couple as they meet and embark on the adventure of a lifetime, based on the world of possibilities unlocked at Hyatt. Three Hyatt hotels in India (Hyatt Regency Delhi, Grand Hyatt Mumbai and Andaz Delhi) have collaborated to tell the enchanting story of the couple experiencing luxury and exceptional care on the special moments of their lives.

Speaking on the series, Kurt Straub, Vice President, Operations (India) for Hyatt Hotels and Resorts, said, “Keeping in mind the importance of India to Hyatt, and the success of #AnythingIsPossible France and UAE, we were inspired to introduce the series to India. This also gives us an opportunity to showcase the six Hyatt brands and 27 Hyatt hotels in India through an engaging narrative which traverses cities, cultural norms and generations.”

#AnythingisPossible India (Season 3) takes the viewer on a luxurious journey through the story of a young couple who meet each other due to a fortunate stroke of serendipity and embark on an adventure of a lifetime. The video shows the joyous experience of Adi and Riya as they meet, unite and celebrate their wedding day by enjoying all that the hotel offers them: splendid and unique venues, impeccable service and assistance from associates to make every moment seamless and unforgettable.

Paul Conquet, Founder, Vroom said, “#AnythingIsPossible India is the third opus of a successful program custom-made for Hyatt by Vroom and Partizan. It aims at showcasing the Hyatt hotel brands in the country in an innovative way, while telling stories that all Indians can relate to, at one point or the other. We shaped stories and brought them to life; the result is a modern take paying tribute to the tradition of India, with Hyatt hotels and millennials at the center of the adventure.”

After the series’ premiere of #AnythingIsPossible India with a trailer launch on November 3, the first and second episodes of this series are now available on Hyatt’s YouTube channel, in addition to the UAE and French video web series. The two Indian episodes of #AnythingIsPossible will be followed by the final sequel on November 24. On following all the three different stories closely, viewers will discover that all episodes are centered on some of the most important moments in a couple’s journey.



Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’