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Howl bags the marketing mandate for Refreshed Car Care

03-January-2018
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Howl bags the marketing mandate for Refreshed Car Care

HOWL- The incumbent E-Comm and Digital Agency, has been recently roped in as the marketing agency for Refreshed Car Care - an eco-friendly, on-demand, doorstep car cleaning and detailing company. Spiffy, a US based on demand carwash Company, recently made a strategic investment in Refreshed, forming an alliance to grow the carwash business globally.

Refreshed has assigned its consolidated marketing mandate services to HOWL. The mandate entails building and implementing communication strategies across platforms offline and online, ORM, PR and media planning. The focus will be to increase brand awareness & sales through strategic planning.

Speaking on the occasion, Chirag Shah, Founder and CEO, Refreshed Car Care, said, “We were looking for an agency that understands our business goals and objectives and aligns them with the marketing strategy to create strong value proposition for the customers. Through our recent expansion with creation of nodes at Petrol Pumps, Refreshed will now be omnipresent. We are counting on HOWL to help us boost demand and scale the business significantly.”

Commenting on this win, Tufayl Merchant, Co-Founder & Business Head, HOWL, said, “The on-demand services industry has seen an exponential growth in India in the past 5 to 6 years. We look forward to this new chapter with Refreshed Car Care with great enthusiasm, this is great opportunity for us at HOWL. Apart from the campaigns that we have planned we will also build Outreach through the Times Network in Mumbai - across their Online and Offline platforms.

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