Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Big Magic introduces four new shows

14-November-2017
Font Size   16
Share
Big Magic introduces four new shows

BIG Magic, the general entertainment channel, is all set to delight its viewers by adding four new shows to its network. The genres of the shows will be wide-ranging, from hyper mythological tales to family comedies to pure male TG-oriented sitcoms.

For the first time on Indian television, the upcoming magnum opus Shaktipeeth Ke Bhairav will depict the mythical story of 52 shaktipeeths from the perspective of one of the most powerful and raging forms of Lord Shiva – Bhairav. With breathtaking locales, stellar performances, never-before-seen action and advanced VFX/action effects, Shaktipeeth Ke Bhairav promises to be a larger than life experience guaranteed to enthral the male audience. The lavish sets, coupled with intricate production elements will make the series a visual spectacle hitherto unseen on Indian television.

The new ensemble of sitcoms - Kunwara Hai Par Humara Hai, Tera Baap Mera Baap, and Deewane Anjane - promise refreshing content that will help men to take a break from the pressures of daily life. The over the top (OTT) and quirky characters in each of the shows are bound to make the audience break into fits of laughter. While Kunwara Hai Par Hamara Hai amplifies the travails of the Indian bachelor in a typical traditional family, where singlehood is taken for granted at every step, Tera Baap Mera Baap will showcase a comical twisted tale of neighbouring families that suffer from the lookalike syndrome – where the son of one family looks like the father of another and vice versa. Mystery and laughter are bound to ensue.

And if you think this is all, you are in for a greater surprise, as the network’s legacy show, Naadaniyaan, is back with a bang in a new avatar, Deewane Anjane. The show is about the shenanigans of two quirky brothers, where the younger lad is determined to get the elder one hooked up, but all for his own motives.

The new shows feature popular and talented actors from the television industry. Raavish Desai, Harsh Vashishtha, Ramakant Dayma, and Kashish Duggal are part of the comedy Kunwara Hai Par Humara Hai. The extraordinarily skilled comedian Rajeev Thakue is a part of Tera Baap Mera Baap, while the talented Jay Pathak, Gaurav Sharma, Preet Kaur Madan, and Jayashree Soni will be seen in Deewane Anjane. Popular actor Rohit Bakshi will play the mythical character of Lord Bhairav, while talented actress Ulka Gupta will play Parvati, Shiva’s consort, in the show.

The upcoming shows will be driven by a robust 360 degree marketing promotion to reach out to its target markets across television, radio, digital and on-ground activation.

Commenting on the launch of new shows, BIG Magic’s General Manager Amarpreet Singh Saini said, “Big Magic has always created content that connects with the viewers. Our programming content is based on deep psychographic understanding of our viewers who are primarily males. With unique concepts and authentic treatment, we are bound to become the primary source of entertainment for males in our country.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India