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ALTBalaji ranked amongst India’s Top 3 Revenue Grossing Video Streaming App

03-October-2017
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ALTBalaji ranked amongst India’s Top 3 Revenue Grossing Video Streaming App

OTT platform, ALTBalaji, has been ranked amongst the top 3 revenue grossing video streaming app in the country, as per ‘State of Video Streaming Apps in India’ report compiled by App Annie Intelligence, the leading market data solution for the app economy. This ranking is a combination of iOS App Store and Google Play Store for H1 2017 period.

‘State of Video Streaming Apps in India’ report from by App Annie focus on the state of video streaming apps in Asia-Pacific region including emerging markets such as India, China and Thailand, among others. Since its launch in April, ALTBalaji has more than 10 million mobile downloads with more than 1M+ web viewers. The ad free, subscription based platform is available in over 80+ countries, catering to the need of Indians and Indian diaspora spread across the globe. It is offering content in various Indian regional languages, making it India’s largest repository for original and exclusive digital content.

Commenting on this achievement, Manav Sethi, Chief Marketing Office, ALTBalaji, said, “We have been able to achieve this within 6 months from the launch. Ekta (Kapoor) has the pulse of Indian consumer and has always created/curated content that appeals to largest population in the country and Indians abroad. ALTBalaji is only platform to have launched 10 #ALTBalajiOriginal shows till now and we have some 50+ concept at various stages in our release pipeline. The journey as India’s completely ad free and subscription based platform has just begun and our constant endeavour is to break the notion that India doesn’t pay for content!”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.