Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Alchemist appoints Samta Thakker as Associate Managing Consultant, Mumbai

07-December-2017
Font Size   16
Share
Alchemist appoints Samta Thakker as Associate Managing Consultant, Mumbai

Alchemist Marketing & Talent Solutions has appointed Samta Thakker as Associate Marketing Consultant to focus on and expand its experiential marketing, AOR and intellectual properties business and thus contribute towards growing its overall portfolio. She would be reporting to the management and mentored by the Chief Product Officer at Alchemist, Shakun Singh. Alchemist Marketing Solutions is a 360-degree marketing firm that believes in providing through-the-line solutions to brands.

Thakker comes with seven plus years of experience in media industry, and has previously been part of organisations such as Shobiz Experiential Communications and Amagi Media Labs. Before joining Alchemist she spent three years working on her own events and an IP venture. To her credit is THE GLAMOROUS KIDS SHOW which had association from brands like Marks & Spencer, Max, Sketchers, Being Human, Govardhan, etc.

Speaking on her appointment, Manish Porwal, MD of Alchemist, said, “Alchemist is growing each year in the domain of experiential marketing and IP creation. We have launched over four IPs of our own and have created many more for our clients. Samta’s appointment is a strategic move towards this goal. She comes with a very strong understanding and background of the industry and has been an entrepreneur herself, which adds to her ability to look at the left brain side of the business. Having spread our wings in music (Anoushka Shankar Projects), theatre (Delhi Theatre Festival), education (Rendezvous), Entertainment (CelebScore), and many more through our partner Beep Experiential Marketing, we are hoping Samta would be instrumental in magnifying the existing IPs and launch new initiatives.”

“I am glad to be part of such an innovative and growing organisation providing world-class communications solution. I look forward to leveraging my skills and be a part of their 360 degree marketing solution team,” said Thakker.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO