Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

AdLift announces new client win Pacific Malls

24-October-2017
Font Size   16
Share
AdLift announces new client win Pacific Malls

AdLift, a global digital marketing agency with offices in the US and India has recently won the social media and paid marketing duties for Pacific Malls. The duties are for the malls at Tagore Garden, Delhi and Dehradun, Uttarakhand. The account was won after a multi-agency pitch.

The group has over three-decades of experience in Real Estate, Hospitality and Education sector. Collectively, the group handles more than 50 multi-crore projects across domains like retail, residential, education and hospitality.

Commenting on the appointment of the agency, Salim Roopani, Centre Director of Pacific Mall, said, "In the past decade, the Indian mall culture has evolved incredibly into a 360-degree entertainment and shopping destination for family and friends. Social media plays an important role in consumer retail and is being used increasingly and effectively to analyse consumer behaviour and changing preferences. We are confident to see some engaging campaigns that will help us in strengthening our relationship with our customers”

Speaking on the win, Prashant Puri, Co-Founder & CEO, AdLift said, "We're extremely delighted to add Pacific Malls to our clientele list. They have decades of experience in providing luxury-realty construction. We are confident of exploring some long-lasting association with them by providing engaging and result-oriented campaigns as per their requirement. We are looking forward to achieve our commitments through innovative campaigns.”

AdLift is already extending its services to bands like Kent RO, Aakash Institute, Max Healthcare, Yatra.com, and more. With the new client in its kitty, AdLift is spearheaded to multiply the number of clients in each industry segment like BFSI, education, FMCG, Healthcare, among others.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve