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ABP News creates a new benchmark on the digital front

26-December-2017
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ABP News creates a new benchmark on the digital front

In today’s digital world where businesses need to be agile and adaptive to an ever-changing media landscape, ABP News has been a constant innovator. On the counting day of Gujarat and Himachal Pradesh elections, being a true leader, ABP News smashed all records and set an industry benchmark on digital front.

Reinforcing its digital supremacy, ABP News websites received record shattering 12 million visitors and 52 million page views on the counting day. ABP Live app also ruled the charts and was the most trending app on Google Playstore with 1.5 million active users.

Commenting on this incredible feat, Avinash Pandey, ABP News Network says- ‘Keeping up with changing consumer behavior, we have tried to make our product screen agnostic. We have exponentially increased our focus on Digital and Television which is validated by the game changing numbers that we’ve achieved. During the counting day , our website achieved 10 million + visitors, 43 million page views while our ABP Live app achieved a milestone of 1.5 million active users. With these record breaking numbers, we’ve successfully reset the benchmark in digital space. Time and again numbers have proved that in case of events of national importance whether elections, Ram rahim case,Mumbai floods etc ,ABP News is the go to news channel of viewers. This success is result of our adaptive business initiatives and extensive editorial coverage especially during Kaun Banega Mukhyamantri- which is the highest recalled election programme in the country. So when it comes to news and information that matters, ABP News and ABP News digital are the only destinations.”

ABP News recently joined hands with Hotstar, which is India’s largest premium streaming platform, to become the only Hindi news channel to be available there. It reaches out to nearly 100 million users every month. No other platform has this kind of reach in India. On counting day, there were an astounding 2 million+ viewers watching ABP News on Hotstar. Watch time went up by 18X compared to previous events, best cementing ABP News’s true dominance on the digital front.

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