Search Result : Advertising

UP, MP and Maharashtra lead top 5 ad spending states in India

By Ruhail Amin | 2017/Jul/26

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending states of India.

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By exchange4media News Service | 2017/Jul/25

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Publicis Ambience and Ambuja Cement mutually part ways

By exchange4media News Service | 2017/Jul/24

This decision marks the end of an almost four-year association between the two parties

Parle Products takes on counterfeiting with latest campaign

By Venkata Susmita Biswas | 2017/Jul/25

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

IAA tour of Israel to focus on imbibing start-up culture

By Venkata Susmita Biswas | 2017/Jul/24

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Tanishq's latest ad film celebrates the essence of Teej

By exchange4media News Service | 2017/Jul/22

Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone

By exchange4media News Service | 2017/Jul/22

With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’ returns with #MomBeAGirlAgain campaign take 2

By exchange4media News Service | 2017/Jul/22

What’s Your Problem Brand Solutions partnered with Amazon India to create the campaign films with director Sainath Choudhury of Purple Vishnu Films

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By exchange4media News Service | 2017/Jul/22

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

Tata Sky’s new campaign has actors Big B and Nayanthara hunting for one rupee change

By exchange4media News Service | 2017/Jul/22

The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

By exchange4media News Service | 2017/Jul/21

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)

Zenith wins media duties of French dairy giant, Lactalis

By exchange4media News Service | 2017/Jul/20

Zenith now handles the business of Lactalis in 26 countries, including India

Balki and I haven't yet even spoken about this venture: Joseph George

By Priyanka Mehra | 2017/Jul/19

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Macroman Ranbir Kapoor rallies youth to 'live open'

By exchange4media News Service | 2017/Jul/18

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

Roda Mehta honoured with AAAI Lifetime Achievement award

By exchange4media News Service | 2017/Jul/17

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Wieden+Kennedy launches the Royal Enfield Protective Gear campaign

By exchange4media News Service | 2017/Jul/15

Film shot at awe-inspiring locales of Darjeeling’s Lebong Valley, Maharashtra’s Hemalachi Tanda and Sikkim’s Yumthang Valley

Budweiser launches equity campaign to mark a decade in India

By exchange4media News Service | 2017/Jul/15

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

Singers Harshdeep Kaur and Javed Ali join hands with the Hawa Badlo campaign

By exchange4media News Service | 2017/Jul/15

The new campaign is aimed at motivating individuals to sign up as Hawa Badlo warriors

Deepika's brush with royalty...

By exchange4media News Service | 2017/Jul/15

The latest film by Tanishq depicts the launch of Jewels of Royalty that is an ode to the iconic royal houses of India

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

By exchange4media News Service | 2017/Jul/14

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1