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Decomplex Marketing opens up to European & African markets

By exchange4media News Service | 2016/Dec/08

Decomplex already has teams in Bangkok and Dubai and has executed projects in these locations

Gozoop bags creative digital duties for Regal Shoes

By exchange4media News Service | 2016/Dec/08

As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms

Jack in the Box Worldwide appoints Kaizad Pardiwalla as President

By exchange4media News Service | 2016/Dec/08

Pardiwalla, who joins from Orchard Advertising, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective

Publicis Media India appoints GroupM's Shan Jain as Practice Head - Business Transformation

By exchange4media News Service | 2016/Dec/08

Jain comes with more than twenty four years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy

Underdog bags all-round creative duties for Prabhat Dairy

By exchange4media News Service | 2016/Dec/07

The account has come through on the back of a well-contested 2 month long pitch involving multinational agencies and independent hot shops

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

By Sarmistha Neogy | 2016/Dec/07

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

Ajit Varghese's 10@ Maxus

By Priyanka Mehra | 2016/Dec/07

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus

Culture Machine partners with Scout Media to provide Video Machine services

By exchange4media News Service | 2016/Dec/07

In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

By exchange4media News Service | 2016/Dec/07

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

Enormous strengthens senior creative team for its Mumbai & Delhi offices

By exchange4media News Service | 2016/Dec/06

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content

By exchange4media News Service | 2016/Dec/07

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

By exchange4media News Service | 2016/Dec/07

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By exchange4media News Service | 2016/Dec/06

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

We have re-crafted the media agency model : CVL Srinivas

By Priyanka Mehra | 2016/Dec/06

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services

ADC 96th Annual Awards announces digital and design jury chairpersons

By exchange4media News Service | 2016/Dec/03

The Art Directors Club has announced that R/GA’s Chloe Gottlieb to chair digital, Modern Dog Design’s Robynne Raye to chair design jury for ADC 96th Annual Awards

With steep slack in demand, real estate players cut down on ad spends

By Ruhail Amin | 2016/Dec/01

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

GroupM launches [m]PLATFORM; Brian Gleason named Global CEO of [m]PLATFORM

By exchange4media News Service | 2016/Nov/30

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle

By Naresh Gupta | 2016/Nov/30

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

By 2020 non-traditional media will contribute to 50% of our revenues: Tamara Ingram

By Neeta Nair | 2016/Nov/29

Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why India is a key market for the network

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