Search Result : Advertising

Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017

By exchange4media News Service | 2017/Jan/17

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest

Rupa Frontline revamps brand identity, launches new logo

By exchange4media News Service | 2017/Jan/17

The new logo repositions Frontline as a young and fashion-forward brand

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | 2017/Jan/16

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Tapzo awards creative mandate to BBH, launches new campaign

By exchange4media News Service | 2017/Jan/16

The app aggregator launched its first campaign showcasing its unique value proposition

TV ad share of consumer durables sector drops by 83% post demonetisation

By exchange4media News Service | 2017/Jan/16

Consumer durables sector has registered a massive dip in television advertising share during the period November 9 to December 25

'Mangaaoo dil se' campaign by Motivator launches in Mumbai

By exchange4media News Service | 2017/Jan/14

First phase of campaign for startup highlights food as an experience

DHFL launches new campaign featuring Shah Rukh Khan

By exchange4media News Service | 2017/Jan/14

The new campaign comprises TVCs directed by Nitesh Tiwari and created by Sapient Nitro

Grey Group strengthens its Singapore and Asia Pacific core leadership teams with triple hire

By exchange4media News Service | 2017/Jan/13

The Group sees the appointment of Måns Tesch, Neil Cotton, and Marthinus Strydom in key leadership roles

It's a tiger vs dragon affair in Havells Wires' new campaign

By exchange4media News Service | 2017/Jan/14

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

J. Walter Thompson scholarship for women enters third year

By exchange4media News Service | 2017/Jan/14

Helen Lansdowne Resor (HLR) Scholarship, a global scholarship opportunity, will award up to USD 10,000 to five women college students who wish to take up advertising

Madison BMB wins 7 new clients over 9 months

By exchange4media News Service | 2017/Jan/13

The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint

Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

By exchange4media News Service | 2017/Jan/13

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By Vivek Rao | 2017/Jan/13

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

Header buying, programmatic direct – key programmatic trends for 2017, say experts

By exchange4media News Service | 2017/Jan/13

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

Ralson India scouts for a creative agency

By Sarmistha Neogy | 2017/Jan/13

Presently the account is being handled by Triton Communication

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By Sarmistha Neogy | 2017/Jan/12

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

SBI aggressively promotes the ease of cashless transactions through new ads

By exchange4media News Service | 2017/Jan/12

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | 2017/Jan/11

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | 2017/Jan/11

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

ITC initiates media pitch; account size over Rs 500 crore

By Priyanka Mehra | 2017/Jan/11

The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies