Search Result : Advertising

Chak De India girl Chitrashi Rawat promotes Vodafone Play

By exchange4media News Service | 2017/Mar/01

Television commercial and digital campaign launched to create awareness for Content App

Dentsu Webchutney, Flipkart launch Trend Chain Campaign on Instagram

By exchange4media News Service | 2017/Feb/28

Dentsu WebChutney, along with Flipkart, teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending’. The innovation engaged with users in real time wherein fashion icons showcased Flipkart’s trends via velfies and engagement posts on their Instagram handles.

ABBY Awards 2017 shortlists to be available for review

By exchange4media News Service | 2017/Feb/27

Uploading the shortlists for feedback is a step towards facilitating greater transparency and inclusiveness: Raj Nayak, President, The Advertising Club

DDB Mudra West launches 'Karma'

By exchange4media News Service | 2017/Feb/28

Headquartered in Mumbai, Karma has been established as a creative business catalyst with an agenda to partner those clients who are making small beginnings but are nurturing larger ambitions.

Mirinda bats for school students feeling the exam pressure

By exchange4media News Service | 2017/Feb/28

Mirinda’s latest #ReleaseThePressure campaign to address the issue of student suicides and depression brought on by the pressure to perform especially during exam season.

IPL scouts for a media agency

By Priyanka Mehra | 2017/Feb/27

2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.

Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai

By exchange4media News Service | 2017/Feb/24

This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014

Mondelez India launches new TVC for Cadbury Choclairs Gold

By exchange4media News Service | 2017/Feb/25

The “Mooh bandh rakhne ka double” campaign celebrates the power of ‘double chocolatey’ blast found in Cadbury Choclairs Gold

Reliance Jio launches campaign for JioFi to convert 2G & 3G to 4G

By Akshata R Murthy | 2017/Feb/25

The premise of the campaign is situational and most importantly, relatable to the present time

Rediffusion-Y&R launches Brand Asset Valuator® 2017

By exchange4media News Service | 2017/Feb/24

First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands

Ranveer is Rupa Frontline's 'Aankh ka taara'

By exchange4media News Service | 2017/Feb/24

Scarecrow Communications uses the actor to showcase an ad that is equally young, energetic, entertaining, and contemporary

Women across the world finally take centrestage in sportswear ads

By Venkata Susmita Biswas | 2017/Feb/24

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

Xaxis' Light Reaction launches in the Philippines

By exchange4media News Service | 2017/Feb/23

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category

By exchange4media News Service | 2017/Feb/24

The ad campaign is dedicated to Rasna’s journey of spreading love for decades, across generations

BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list

By exchange4media News Service | 2017/Feb/24

Bharatiya Janata Party continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list for the seventh week (February 11-17) of 2017’s viewership and ad insertions

JWT’s #mydaugtherwill fights for women's equality

By exchange4media News Service | 2017/Feb/23

The new campaign questions why women are not allowed to perform the final rites of loved ones

Kapil Batra, Puneet Kapoor take on larger responsibilities at McCann Worldgroup India

By exchange4media News Service | 2017/Feb/21

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

Scarecrow Communications bags creative duties for Rasna for 2017

By Priyanka Mehra | 2017/Feb/22

The agency has worked upon a new ad campaign for the brand called ‘Pyarelal Ka Bachpan ka Pyar’ for the brand, which will be launched tomorrow

Samsung India customer service campaign crosses 100 million views on YouTube

By exchange4media News Service | 2017/Feb/21

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

ABBY 2017 unveils its new campaign, #MADEOFABBY

By exchange4media News Service | 2017/Feb/20

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign