Search Result : Advertising

Asian Paints, Nerolac & Dulux Weathershield get aggressive this festive season

By Sarmistha Neogy | 2016/Sep/29

Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others

Maxus retains Pernod Ricard AOR in India

By exchange4media News Service | 2016/Sep/29

The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka

Mindshare appoints John Thankamony as Head – Programmatic

By exchange4media News Service | 2016/Sep/28

He operates from the Mumbai office but will also be regularly involved with the Bengaluru and Gurgaon offices

Ogilvy Mumbai wins White Pencil at D&AD IMPACT Awards

By exchange4media News Service | 2016/Sep/28

Beauty Tips By Reshma won in the category Government Engagement

Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war

By Sarmistha Neogy | 2016/Sep/29

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

TSBI bags media mandate for Canapure Canola Oil

By exchange4media News Service | 2016/Sep/29

With this win TSBI adds FMCG brands to its existing clientele which currently features clients from entertainment, tourism and e-commerce

Advertising giant Dentsu Inc apologises for overbilling clients

By exchange4media News Service | 2016/Sep/28

The scandal came to light as a result of a complaint from Toyota Motor Corp. in July. The scandal centers on contracts with clients promoting their companies on websites and smartphone apps. Both the parent company and Dentsu subsidiaries were involved in the fraudulent practices in the period from November 2012 until this past August, according to media reports

Decomplex Marketing launches Body X by Bodycare

By exchange4media News Service | 2016/Sep/28

The 'Seriously X Rated' campaign was executed after a thorough research on all brands in what is considered a cluttered segment

Dixcy Scott launches 'Fully elastic, Fully fantastic' campaign featuring Salman Khan

By exchange4media News Service | 2016/Sep/28

This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

FMCG ads witness 4% increase in Jan-Aug'16 YoY: TAM AdEx Report 2016

By exchange4media News Service | 2016/Sep/28

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

LIA announces Malcolm Poynton as the2016 Integration Jury President

By exchange4media News Service | 2016/Sep/28

Over the course of his career, Poynton has garnered more than 200 international industry accolades, including multiple Agency of the Year titles during his tenures leading M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro

Neeraj Roy elected as President of IAA India Chapter

By exchange4media News Service | 2016/Sep/27

He succeeds Srinivasan K Swamy under whose stellar leadership IAA India grew by leaps and bounds

Ikea conducts India leg of media pitch with WPP and Dentsu Aegis Network

By Priyanka Mehra | 2016/Sep/27

The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India.

MEC challenges industry with 'Brave Your Bias' effort at Advertising Week, New York

By exchange4media News Service | 2016/Sep/27

Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to uncover inherent personal biases and understand how to counter-act against them

Mindshare appoints Robin Wong as CEO of FAST For APAC

By exchange4media News Service | 2016/Sep/27

Wong has previously been Managing Partner and Global Head of Operations of GroupM’s global Data and Analytics team

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | 2016/Sep/26

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Acer ropes in Anushka Sharma as brand ambassador

By exchange4media News Service | 2016/Sep/26

The alliance will foster the expansion of Acer’s innovative product range in various categories

Karbonn launches new ad campaign for its K9 Viraat series

By exchange4media News Service | 2016/Sep/26

The TVC produced by Ronnie Lahiri, the producer of acclaimed films including Vicky Donor and the newly released Pink, urges the viewers to think big and not settle for mediocrity in a hilarious four parts commercial series

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan

By Sarmistha Neogy | 2016/Sep/26

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks

Asian Paints launches new campaign 'Kam Kharcha, Saalo Saal Charcha'

By exchange4media News Service | 2016/Sep/24

Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year