Search Result : Advertising

Pierce Brosnan lashes out at Pan Bahar for misleading him

By exchange4media News Service | 2016/Oct/21

Hollywood actor says he was told the ad is for a breath freshener/tooth whitener and that the product had no hazardous ingredients whatsoever

Posterscope India creates high decibel OOH campaign for Frooti

By exchange4media News Service | 2016/Oct/22

Live #TheFrootiLife campaign will create high visibility and impact for the mango drink from Parle Agro

Soho Square creates new TVC for Tata Tiago

By exchange4media News Service | 2016/Oct/21

This new TVC comes on the back of a mega multi-media launch by Tata Motors, barely 7 months ago, that was also engineered by Soho Square

Celebrities liable for punishment for misleading ads: Union Minister Paswan

By Saif Ahmad Khan | 2016/Oct/21

The minister warned celebrities against endorsing products that make exaggerated claims

Lowe Lintas and GolinOpinion bag Creative and PR duties of Vaya Life

By exchange4media News Service | 2016/Oct/21

The two agencies of the MullenLowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market

O&M Mumbai bags creative duties for Bajaj’s upcoming luxury bike

By exchange4media News Service | 2016/Oct/20

The agency was finalised after a mullti-agency pitch almost a fortnight ago

Snapdeal goes all out on TV, as Flipkart, Amazon focus more on print

By exchange4media News Service | 2016/Oct/21

According to week 41 (October 8 to 14) of the BARC Ratings, Snapdeal continues to be in the list of ‘Top 10 Brands’ among the top spenders from the e-commerce lot on TV

WPP's Sir Martin Sorrell named second most successful CEO in the world by Harvard Business Review

By exchange4media News Service | 2016/Oct/21

Last year, Sir Martin Sorrell was named the fifth best-performing CEO by Harvard Business Review

ASCI upheld complaints against 134 out of 183 advertisements in July 2016

By exchange4media News Service | 2016/Oct/20

The ad governing council found several brands in healthcare, personal care and education categories to be misleading and exaggeratory in nature

Coca Cola, Salman Khan part ways after four years of association

By exchange4media News Service | 2016/Oct/20

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race

By Sarmistha Neogy | 2016/Oct/20

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video strengthens leadership team ahead of big launches

By exchange4media News Service | 2016/Oct/20

Hires Vikas Purohit as Chief Operating Officer to support the business scale up and build new categories

OnePlus launches its new ad campaign –The Journey

By exchange4media News Service | 2016/Oct/19

While the story was conceptualized by OnePlus, the video was produced by BoringBrands and shot in Mumbai and Ladakh

The genius that is KV Sridhar: 10 things you would want to know about Pops

By Sarmistha Neogy | 2016/Oct/19

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

Kalyan Jewellers come on board as Main Partner of Kerala Blasters

By exchange4media News Service | 2016/Oct/18

The association will start from the next match featuring Kerala Blasters

KV Sridhar steps down as Chief Creative Officer SapientNitro

By exchange4media News Service | 2016/Oct/17

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

By exchange4media News Service | 2016/Oct/17

Ironically, some months back the BJP and its allies had come down heavily on the AAP government in Delhi for spending what they said was a huge amount of public money on advertisements and publicity

New Nicotex ad takes empathetic route to make smokers quit the habit

By exchange4media News Service | 2016/Oct/18

Conceptualised by Soho Square, Mumbai, the ad is a refreshing change from what has been seen so far in the same category

NitiAayog appoints Thinkstr as its agency on record

By exchange4media News Service | 2016/Oct/18

The agency will help develop and execute an overall strategic marketing and communications plan.

OnePlus touches hearts with brand new Diwali campaign

By exchange4media News Service | 2016/Oct/18

Featuring Amit Sadh, The Journey's video is high on feel-good emotions to coincide with Diwali festivities