Search Result : Advertising

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By exchange4media News Service | 2017/Aug/19

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

By exchange4media News Service | 2017/Aug/19

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar

Asian Paints' brand ambassador Nawazuddin Siddiqui urges consumers to make the right choice

By exchange4media News Service | 2017/Aug/19

With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when it comes to quality

Honda Jazz takes the webisode approach for its latest campaign

By exchange4media News Service | 2017/Aug/19

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

Katrina Kaif oozes luxury and glamour in new TVC by Berger Paints India

By exchange4media News Service | 2017/Aug/19

The TVC aims to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

OOH sector hoping for festive cheer

By Abhinn Shreshtha | 2017/Aug/18

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | 2017/Aug/18

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Independence Day campaigns that said it all

By Venkata Susmita Biswas | 2017/Aug/16

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Brands touch hearts this Independence Day

By Misbaah Mansuri | 2017/Aug/14

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Prasoon Joshi's appointment as CBFC chief brings cheer to the ad and film industry

By exchange4media News Service | 2017/Aug/14

Joshi was awarded the Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising

Flashed Yesterday: Noted Adman Prasoon Joshi appointed as CBFC's new chairperson

By exchange4media News Service | 2017/Aug/11

Noted adman Prasoon Joshi succeeds Pahlaj Nihalani as the chairperson of the Central Board of Film Certification

Duroflex launches Energise range with 'Ready for tomorrow' campaign

By exchange4media News Service | 2017/Aug/12

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifestyle

eBay creates immersive digital experiences for #ThingsDontJudge

By exchange4media News Service | 2017/Aug/12

The 360 degree campaign conceptualised by 22feet Tribal Worldwide tells untold stories of real people who went against the grain with equipment that didn’t judge them for their choices

J&J's digital campaign on diabetes garners reach of 5.6 mn

By Misbaah Mansuri | 2017/Aug/12

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

By exchange4media News Service | 2017/Aug/12

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by more than 30 professional artists

Ace Boxer Vijender Singh is the Face of Patanjali Health Drink - Power Vita

By Venkata Susmita Biswas | 2017/Aug/11

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

By Priyanka Mehra | 2017/Aug/11

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

By exchange4media News Service | 2017/Aug/11

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise reclaims its hold over latter

How has Reliance Jio's entry affected Vodafone, Airtel and Idea?

By Ronald Menezes | 2017/Aug/11

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September