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Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

By Srabana Lahiri | 2017/Jun/23

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By Srabana Lahiri (with inputs from Allan DSouza) | 2017/Jun/22

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

Cannes Lions 2017: India bags five entries in Creative Effectiveness Lions Shortlist

By exchange4media News Service | 2017/Jun/22

The entries are from three Mumbai agencies- Leo Burnett, BBDO and Ogilvy & Mather

Cannes Lions 2017: India bags four entries in Film Lions Shortlist

By exchange4media News Service | 2017/Jun/22

Two Taproot Dentsu campaigns, 1 by Wieden+Kennedy, Delhi and another by BBDO India, Gurgaon in running for the Lion

Epica 31 celebrates Creative Innovation

By exchange4media News Service | 2017/Jun/23

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Sanjay Nanavare joins Khushi Advertising as DGM Business Development

By exchange4media News Service | 2017/Jun/22

Sanjay Nanavare has been hired to pace up growth of the agency’s branding and activation verticals

Cannes Lions 2017: India bags 6 entries in Radio Lions shortlist

By exchange4media News Service | 2017/Jun/22

BBH Communications India, Grey India, McCann Worldgroup, India and Ogilvy and Mather India campaigns make the cut

Cannes Lions 2017: No entry from India in Digital Craft Lions Shortlist

By exchange4media News Service | 2017/Jun/22

A total of 93 entries were selected for Cannes Digital Craft Lions shortlist

Cannes Lions 2017: 16 entries from India shortlisted on Day 5

By exchange4media News Service | 2017/Jun/22

India had 1 entry in Film Craft and a no-show in Digital Craft

Cannes Lions 2017: Da Da Ding campaign only entry from India in Film Craft Lions Shortlist

By exchange4media News Service | 2017/Jun/22

Wieden+Kennedy Delhi made the cut with the campaign featuring Bollywood actor Deepika Padukone for Nike

Ministry of Health and Family Welfare tops BARC's Top 10 Brands for Week 24

By exchange4media News Service | 2017/Jun/23

In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 122290 and 83098 insertions, respectively

Publicis Groupe bans its agencies from awards participation; diverts budgets to creating Marcel

By exchange4media News Service | 2017/Jun/21

The holding company is gearing up to create a new AI-powered platform, Marcel, which it believes will be transformational for its businesses.

Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

By exchange4media News Service | 2017/Jun/21

The latest win takes India's total metal tally to 24. India had won 27 metals last year.

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | 2017/Jun/22

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

PR and Communications Consultancy Archer Freres launched

By exchange4media News Service | 2017/Jun/21

New agency is now part of the Pitchfork Partners family, Mumbai

93.5 Red FM launches in Surat, Patna; eyes more launches by year end

By exchange4media News Service | 2017/Jun/22

After launching in Jodhpur, Chandigarh and Amritsar, 93.5 Red FM is further cementing its presence in tier II markets, with two new station launches announced

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