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Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

By exchange4media News Service | 2017/Apr/29

The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical

Dettol Toilet Soaps and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 16

By exchange4media News Service | 2017/Apr/28

Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively

Venkatesh Kini, President, Coca-Cola India quits

By exchange4media News Service | 2017/Apr/28

Kini has cited personal reasons behind the decision

I'm going to do what my father started—focus on the education sector and give back to society: T Venkat Vardhan, MD, DNA Networks

By Akshata R Murthy | 2017/Apr/27

Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | 2017/Apr/26

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

By Madhuwanti Saha | 2017/Apr/25

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

By exchange4media News Service | 2017/Apr/25

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group

By Priyanka Mehra | 2017/Apr/25

Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today

Gift cards see a growth rate of 3x year-on-year, finds Qwikcilver

By Akshata R Murthy | 2017/Apr/24

The gifting industry in India is undergoing a massive transformation and is estimated at $40 billion

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | 2017/Apr/24

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | 2017/Apr/22

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

By exchange4media News Service | 2017/Apr/22

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

ITC’s Engage launches Engage ON pocket perfumes

By exchange4media News Service | 2017/Apr/22

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | 2017/Apr/21

If you listen, chances are that you will be able to say the right things, believes Shaikh

C1X brings Gokul Rajaram on its Advisory Board

By exchange4media News Service | 2017/Apr/18

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

'Cartons Le Aao, Classroom Banao' urges Mumbaikars to recycle used Tetra Pak cartons

By exchange4media News Service | 2017/Apr/19

Tetra Pak has tied up with McCann Health India for this multi-city recycling initiative

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

By exchange4media News Service | 2017/Apr/18

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements

Cannes Lions launches 2017 Young Lions Health Award

By exchange4media News Service | 2017/Apr/19

The award has been launched in association with UNICEF and "la Caixa" Foundation

GoI launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

By exchange4media News Service | 2017/Apr/18

The ad campaign has been conceptualised and executed by DDB Mudra North along with The International Union against TB and Lung Disease

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