Spotlight
 

In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By Naziya Alvi Rahman | Monday Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Monday Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Will the snail-paced TV subscription revenue growth gain momentum?

By Madhuwanti Saha | Monday Jun 05, 2017

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

Digital ad fraud-the next big organised crime?

By Abhinn Shreshtha | Monday May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

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