Media Awards 2010
objective of the Indian Digital Media Awards 2010 is to recognise, celebrate
and encourage the work being done in the ever-growing digital space...
specifically, internet, mobile, gaming and social media.
CATEGORIES AND LIST OF AWARDS
1. Best Use of Online Banner Advertising
traditional banners including HTML, GIF and Flash formats. This will also
include text ads.
2. Best Use of Online Banner Advertising in Rich Media
expandable ads, floating ads, sidekick ads and any other form of rich
3. Best Microsite
and creative microsite created to promote a cause, event, brand or company.
4. Best Corporate Site
innovative corporate site with a mix of great design, useability and content.
5. Best Website Debut
that launched in the year 2009 with a great mix of content, design and
6. Best Web Portal of the Year
that have offered engaging content across genres such as news (politics
sports etc), entertainment (music and videos) throughout the year. Examples:
in.com, indiatimes.com, rediff.com
7. Best News Site of the Year
that have delivered accurate and topical news throughout the year as well
as gone beyond just breaking news. Examples of news sites: ibnlive.com,
1. Best Gaming Site of the Year
gaming website that used the best technology, application along with a
host of games across different genres and types.
2. Best In-game Advertising
of advertising within Mobile, Internet and computer games as well as games
for platforms such as Xbox and Playstations.
3. Best Use of Gaming as a tool for advertising
developed to promote brands, causes or a company
1. Best Use of Email Marketing
all works that have been distributed via email. (Plain text, HTML and
/ email containing rich media elements)
2. Best Use of Viral Marketing
that have been specially developed to be distributed virally to a mass
audience via the Internet. This may include films posted on YouTube and
other social networking sites/ blogs/ microblogs.
3. Best Use of Mobile Advertising
as a medium to effectively communicate the brand message, engaging consumers.
4. Best Mobile App
developed for the mobile platform (Regular and smartphones, iPhone, Blackberry)
for a brand/ company/ event/ cause.
1. Best Use of Social Media
consumers with innovative use of social media platforms like Facebook,
Orkut, LinkedIn, My Space, Twitter etc.
2. Best Blog of the Year
in blogging in India decided based on standard of content, quality of
writing, regularity of updates, if it is influential and the overall design
and usability of the blog/site.
1. Best Public Utility Site of the Year
of a public utility service and/or e-governance effort (eg electric supply
company, airline / railway/ bus/ car hire/ticketing provider, government
2. Best Use of Language in Online Advertising
communicate creatively and effectively, the brand message in Hindi/regional
languages using the standard script of the language (Example: in the case
of Hindi, Devanagri)
3.Best Integrated Digital Campaign
least two of the interactive mediums mentioned creatively and effectively
– Online – (Email, Viral and Rich Media), Mobile and Gaming.
F.HALL OF FAME AWARDS
1. Best Digital Advertiser
who has made the maximum, most effective and creative use of the digital
medium in the year 2009.
2. Digital Agency of the Year
creative agency/ organisation that won the maximum awards Sections A-E
of IDMA 2010
3. Digital Entrepreneur of the Year
award that recognises the excellence of an entrepreneur or group of entrepreneurs
who has/have excelled in 2009.
4. Digital Person of the Year
award that recognises the excellence of an individual who has contributed
immensely to the industry in 2009.