The Biggest
Digital Media Awards

June 17th, 2016 Mumbai

SHORTLISTS


A. WEB
A.1 Best Banners - Single / Campaign
S.NO. Campaign Company
1 L'Oreal Paris - Search Beyond Google Maxus India
2 Parachute Advansed Aromatherapy Oil - Slowdown Zindagi Madison Media
3 Vodafone - When Vodafone targeted families using digital. Maxus India
4 Make My Trip - How Immersive Technology Allowed Users To Experience The New Age Of Destination Marketing ibs
5 Vodafone - When Gaana played the News Maxus India
     
A.2 Best Banners - Rich Media with or without video
S.NO. Campaign Company
1 Make My Trip - Ghoom Ke Dekho 360 - How MakeMyTrip Put the Love Back In Travel ibs
2 Airtel India - World's Largest Single Day Sampling Exercise ibs
3 Cadbury Choclairs - Say AAA Madison Media
4 Vodafone - When Gaana played the News Maxus India
5 Microsoft Lumia - Lumia 950, 950XL Isobar DAN Empower
     
A.3 Best Benchmark Content / Branded Content
S.NO. Campaign Company
1 Gillette India - The world's first one-on-one video gameplay on Twitter ibs
2 Kellogg's - Mission Interception : Kellogg's Wale Guptaji ki Family Mindshare India
3 Coca Cola Happy New Year Interactive Avenues Pvt. Ltd.
4 Dettol Banega Swachh India NDTV Limited
5 AXN India - The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
6 Microsoft - 540Reasons Havas Worldwide Pvt Ltd
7 Nivea Men Body Deodorizer - #BanBodyOdour DigitasLBi India
8 Nicotex - The 'Quit Smoking' partner for ISL MSix
     
A.4 Best Website / Microsite
S.NO. Campaign Company
1 BankBazaar.com BankBazaar.com
2 McDonald's India - Battle of Spicy - Consumers battle it out to keep their favourite burger on the menu through Microsite Tonic Media Digital Pvt Ltd
3 Sony MAX - #IndiaKaTyohaar - Celebrating India's only secular festival Tonic Media Digital Pvt Ltd
4 Motorola India - When the mobile phone market's SPOTLIGHT shifted to MOTOROLA Mindshare India
5 Mahindra: Thar Website Interactive Avenues Pvt. Ltd.
     
A.5 Best Use of Web Based Games
S.NO. Campaign Company
1 Indian Super League - Fantasy League Football Sports Development Limited
2 Idea Cellular - Powering the next Gen Internet ready India Mindshare India
3 Cadbury Choclairs - Say AAA Madison Media
4 Asian Paints Royale - Bring alive your Imagination with Royale Madison Media
5 Aditya Birla Group - How Social Powered a Solar Impulse Tonic Media Digital Pvt Ltd
     
A.6 Best Campaign - Online Advertising
S.NO. Campaign Company
1 Gillette India - How Gillette used digital to script it's most successful razor launch in India ibs
2 GetAJob@HCLTech - Becoming India's No.1 Millennial Employer HCL Technologies
3 Pernod Ricard India - We didn't launch our product to the people, we got people to launch our product! Maxus India
4 MTV India - Ceat MTV Chase The Monsoon 3 Viacom 18 Media Private Ltd
5 McDonald's India - Battle of Spicy - Consumers battle it out to keep their favourite burger on the menu. Tonic Media Digital Pvt Ltd
6 Parachute Advansed - Art of Oiling Madison Media
7 Chevrolet India - Trailblazer Off Roads On Amazon Carat Isobar India
8 Kurkure - Mission Interception - Avenging the extra sweet people this festive season Mindshare India
     
A.7 Best Digital Direct Response Campaign
S.NO. Campaign Company
1 Grant's Whisky - The Awesome Job You Can't Apply For SapientNitro
2 #Airtel4GSpeedTest - World's Fastest Response Campaign ibs
3 Colors - Bigg Boss Double Trouble Viacom 18 Media Pvt. Ltd.
4 Axis Direct - Real-time Email Content for Live Action Kenscio Digital
5 Coke Wishes Interactive Avenues Pvt. Ltd.
     
B. MOBILE and TABLETS
B.1 Best Use of WAP / Html / other sites for Mobiles
S.NO. Campaign Company
1 McDonald's India - Battle of Spicy - Consumers battle it out to keep their favourite burger on the menu through Microsite Tonic Media Digital Pvt Ltd
2 L'Oreal Paris - Truecaller Maxus India
3 Garnier Men - Mobile Listening Banner Maxus India
4 Tata Docomo Mobile Website ibs
5 Dabur - MyBeautyNaturally.com OgilvyOne Worldwide
     
B.2 Best App Developed - Products / Services / Corporate
S.NO. Campaign Company
1 Trails of India Pulp Strategy Communications Pvt Ltd
2 Lakme Makeup Pro App The Glitch
3 Kotak Mahindra Bank - The worlds first hashtag banking ibs
4 Mahindra Tractor - Build Your Own Tractor App Interactive Avenues Pvt. Ltd.
5 Federal Bank - Fedbook Selfie FCB Ulka Digital
     
B.5 Strongest Community Engagement
S.NO. Campaign Company
1 Coke Wishes Interactive Avenues Pvt. Ltd.
2 Kinderjoy Story Station OMD India
3 Stayfree Stay Ahead Helpline OMD India
4 Religare Securities Limited - The world's first native securities trading platform on mobile ibs
5 AXN India - The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
6 Gillette India - The world's first one-on-one video gameplay on Twitter ibs
     
B.6 Best Innovation in Mobile Marketing
S.NO. Campaign Company
1 Kinderjoy Story Station OMD India
2 Godrej Trees - The Beacon that created a Buzz Madison Media
3 lay's - Google maps went beyond giving directions to people: It now unlocked a treasure! Thanks to Lay's! Mindshare India
4 Lakme Makeup Pro PHD
5 Active Wheel - Lo Kar Lo Baat PHD
     
B.7 Best Campaign- Use of Mobile
S.NO. Campaign Company
1 Rin Career Ready Academy PHD
2 Religare Securities Limited - The world's first native securities trading platform on mobile ibs
3 Godrej Trees - The Beacon that created a Buzz Madison Media
4 Stayfree Stay Ahead Helpline OMD India
5 Jubliant Agri and Consumer Products - Jivanjor Achievers' Club Digital Quotient
6 Pradhan Mantri Kaushal Vikas Yojana (PMKVY) - A Call for Skill Development netCORE Solutions Pvt Ltd
7 OLX TV advertisement talking the Digital language Performics
8 Chakra Gold - Mobile first to Mobile only Strategy Maxus India
9 lay's - Google maps went beyond giving directions to people: It now unlocked a treasure! Thanks to Lay's! Mindshare India
 
C. SOCIAL MEDIA
C.1 Best use of Social Networks
S.NO. Campaign Company
1 Idea Cellular - Powering the next Gen Internet ready India Mindshare India
2 Coca Cola India - Coke Wishes Interactive Avenues Pvt. Ltd.
3 Turkish Airlines - TKTraveloscope Golinopinion
4 Protinex Dubsmash Challenge Gozoop Online Pvt Ltd
5 Airtel India - How Airtel used digital to launch 4G in India ibs
6 Bajaj Allianz Life Insurance Company Ltd. - Defeat The Tax Monster Webenza India Pvt. Ltd
7 MTV India - One Plus MTV Insider Viacom 18 Media Private Ltd
8 Motorola India - Pictures that moved, literally Mindshare India
C.3 Best use of Videos
S.NO. Campaign Company
1 Star Sports - Cricket World Cup 2015 - Mauka Mauka Star India Pvt Ltd
2 Biba - Change The Convention Brandmovers India
3 Cinthol Alive is Offline Msix
4 Dance + YouTube 360 Degree Video STAR Plus
5 Coke Wishes Interactive Avenues Pvt. Ltd.
6 Maggi - #WeMissYouToo Performics
7 Anouk - Bold is Beautiful Video campaign Isobar India
     
C.4 Most Effective Social Listening
S.NO. Campaign Company
1 American Tourister - Tourister Your Everyday Interactive Avenues Pvt. Ltd.
2 IBM India - Score with data Mindshare India
3 Kurkure - Mission Interception - Avenging the extra sweet people this festive season Mindshare India
4 OLX - Fulfilling Dreams through OLX's Twitter Dashboard Performics
5 Colors - Bigg Boss Double Trouble Viacom 18 Media Pvt. Ltd.
     
C.5 Most Effective Use of Digital Analytics
S.NO. Campaign Company
1 Tata Docomo - DMP ibs
2 Airtel Money - Break the Clutter Performics
3 IBM India - Score with data Mindshare India
4 HDFC Bank - Personalised Banners Vizury Interactive Solutions
     
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
S.NO. Campaign Company
1 4x Growth In Unique Visitors Through SEO Optimization BankBazaar.com
2 Apollo - eDoc iProspect
3 Domino's India - An SEO driven campaign to consolidate market leadership Quasar Media India Pvt. Ltd.
4 MTV India - Ceat MTV Chase The Monsoon 3 Viacom 18 Media Private Ltd
5 Maggi Noodles - Reclaiming Maggi's Reputation with a far-reaching content strategy Maxus India
     
D.2 Best PPC
S.NO. Campaign Company
1 Franklin Templeton - iSync iProspect
2 Tata Housing - India's First Social Sell Through Facebook FCB Ulka Digital
3 L'Oreal Paris - Search Beyond Google Maxus India
4 La Roche Posay - When " Doctor Google" cured Acne Maxus India
5 Idea Cellular - Powering the next Gen Internet ready India Mindshare India
     
D.3 Best SEM Strategy
S.NO. Campaign Company
1 eBay : Optimisation of Return on ad spends Interactive Avenues Pvt. Ltd.
2 Airtel One Search - Optimum Results Performics
3 La Roche Posay - When " Doctor Google" cured Acne Maxus India
4 Idea Cellular -Powering the next Gen Internet ready India Mindshare India
5 USL Diageo - How a spirits brand got high on search Mindshare India
6 The Economist Interactive Avenues Pvt. Ltd.
     
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
S.NO. Campaign Company
1 British Airways - Fuelled by Love Campaign SapientNitro
2 Rin Career Ready Academy PHD
3 Active Wheel - Lo Kar Lo Baat PHD
4 Citibank Credit cards - Citibank Dining #WhatsOnYourPlate MEC India
5 Idea Cellular - Powering the next Gen Internet ready India Mindshare India
6 Dell India Pvt Ltd - Seekho Dell Se Gozoop Online Pvt Ltd
7 McDonald's India - Battle of Spicy - Consumers battle it out to keep their favourite burger on the menu. Tonic Media Digital Pvt Ltd
8 MTV India - One Plus MTV Insider Viacom 18 Media Private Ltd
9 Motorola India - Pictures that moved, literally Mindshare India
10 Pepsi - When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) Mindshare India
     
E.2 Best Integrated Media Campaign - Corporate
S.NO. Campaign Company
1 Standard Chartered Bank - The world's first marathon that was run physically, virtually and socially ibs
2 Women Lead Australia HCL Technologies
3 Ideapreneurship Premier League HCL Technologies
4 Asian Paints Indian Decor Influencer Awards Madison Media
5 MRF Tyres - MRF Rain Day Experience Commerce
6 Kotak Securities - Agar Magar Se Aage Badho SMG Convonix
     
E.3 Best Integrated Media Campaign - Social Cause
S.NO. Campaign Company
1 Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development netCORE Solutions Pvt Ltd
2 Uttar Pradesh Government - UP Goes Green Gozoop Online Pvt Ltd
3 Idea Cellular - Powering the next Gen Internet ready India Mindshare India
4 Dettol Banega Swachh India NDTV Limited
5 Lenovo - Pitch To Her Experience Commerce
6 Hero MotoCorp - To get your message across, make your TG your advocate Maxus India
7 Nicotex - #UQuitIQuit - India pledges to Quit Smoking MSix
8 Kellogg's - #FeedinDreams Mindshare India
9 Coca Cola - Support My School Telethon Interactive Avenues Pvt. Ltd.
     
E.4 Best Integrated Media Campaign - Films / TV Shows / News Shows / Events
S.NO. Campaign Company
1 Kinderjoy Story Station OMD India
2 MTV India - One Plus MTV Insider Viacom 18 Media Private Ltd
3 IMC Campaign Ek Tha Raja Ek Thi Rani Zee TV
4 Standard Chartered Bank - The world's first marathon that was run physically, virtually and socially ibs
5 MTV India -Ceat MTV Chase The Monsoon 3 Viacom 18 Media Private Ltd
     
E.5 Best Video Advertising - Content
S.NO. Campaign Company
1 Domex, Pure it & Lifebuoy - Swachh Aadat Swachh Bharat PHD
2 Tetley Green Tea - The Transformation Series Maxus India
3 Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories Mindshare India
4 Flipkart- Wish Chain MEC India
5 SMG Convonix - Agar Magar Ke Aage Profit Hai SMG Convonix
     
E.6 Best use of Native Advertising
S.NO. Campaign Company
1 Gillette India - The world's first one-on-one video gameplay on Twitter ibs
2 Lufthansa - When Germany made the world say 'Happy Diwali' Mindshare India
3 Religare Securities Limited - The world's first native securities trading platform on mobile ibs
4 Hero MotoCorp - Terribly Tiny Tales bring out the stories of a girl child. Maxus India
5 Nicotex - #UQuitIQuit - Making Quitting Social MSix
     
E.7 Campaign with the Best ROI
S.NO. Campaign Company
1 McDonald's India - Battle of Spicy - Consumers battle it out to keep their favourite burger on the menu. Tonic Media Digital Pvt Ltd
2 Airtel India - How airtel used digital to launch 4G in India ibs
3 Gillette India` - How Gillette used digital to script it's most successful razor launch in India ibs
4 The Economist Interactive Avenues Pvt. Ltd.
5 Wills Lifestyle - Mannequins On A Break Madison Media
     
E.8 Best Digital Innovation
S.NO. Campaign Company
1 Airtel India - Airtel Jaipur Literature Festival - World's first teleportation at an event ibs
2 #InstaCookBook - Zee Khana Khazana Social Kinnect
3 Dance + YouTube 360 Degree Video STAR Plus
4 Trails of India Pulp Strategy Communications Pvt Ltd
5 Mahindra Tractor - Smart Sales Delivery App Interactive Avenues Pvt. Ltd.
6 Mahindra Tractor - Build Your Own Tractor App Interactive Avenues Pvt. Ltd.
     
E.9 Best Use of Technology
S.NO. Campaign Company
1 Kotak Mahindra Bank - How hashtag banking made kotak the face of digital banking in india ibs
2 Buzzman - Breathalyzer The Glitch
3 lay's - When Google Maps went beyond giving directions to people - Thanks to Lay's Mindshare India
4 Mahindra Tractor - Build Your Own Tractor App Interactive Avenues Pvt. Ltd.
5 Kinderjoy Story Station OMD India
6 Airtel 4G - How Airtel used digital to launch 4G in India Performics
7 Biba - Silver Screen Brandmovers India
8 Religare Securities Limited - The world's first native securities trading platform on mobile ibs
9 Star Sports - Pro Kabaddi League - AR & 3D App Star India Pvt Ltd
10 Jubliant Agri and Consumer Products - Jivanjor Achievers' Club Digital Quotient
11 Wills Lifestyle -Mannequins On A Break Madison Media
12 Lakme Makeup Pro PHD
13 Airtel India - Airtel Jaipur Literature Festival - World's first teleportation at an event ibs

© 2016 exchange4media Group. All Rights Reserved.