Advertisement

Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbo...

The campaign executed by Ogilvy India reinforces brand’s philosophy of catering to diverse consumer...

The latest innovation aims to transform radio from being a listener-only medium to an experiential d...

TLC was followed by Living Foodz at the second spot while Fox Life was placed third according to BAR...

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face