Guest Column
 

Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | 2017/Feb/18

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

Guest Column: A good marketing, advertising professional must understand the human mind: Dr JM Sampath, Arpitha

By exchange4media News Service | 2017/Feb/11

Passion, integrity, intuition, knowledge and insight are some other key aspects a candidate will be evaluated on in the marketing/advertising industry

Guest Column: Regional media content to play a crucial role in digitization of India: Rishi Darda, Lokmat Media

By Rishi Darda | 2017/Feb/09

It is impossible to build a “Digital India” without changing the language of the internet. And Digitization of Regional Media is an imperative towards achieving this dream, writes Rishi Darda, Joint Managing Director and Editorial, Lokmat Media.

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | 2017/Feb/03

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Guest Column: Content and Technology will be the mainstay for ORM in 2017: Poornima Rai, Aircel

By Poornima Rai | 2017/Jan/31

Poornima Rai, General Manager – Marketing, Aircel, on online reputation management being a tool used by marketers to monitor and manage conversations around brands

Guest Column: Cross-channel campaigns with newer challenges & opportunities for insurance sector in 2017: Jasneet Bachal, Kotak Mahindra

By Jasneet Bachal | 2017/Jan/30

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

By exchange4media News Service | 2017/Jan/27

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | 2017/Jan/24

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | 2017/Jan/23

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | 2017/Jan/17

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By Dushyant Jani | 2017/Jan/14

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

Guest Column: 2016 was a critical year for the OTT industry: Archana Anand, Z5 Business

By Archana Anand | 2017/Jan/14

With a huge young demographic driving this trend of online consumption via smartphones and affordable mobile data, and a strongly evolving digital payments ecosystem, the OTT space in India is one the world will be watching very closely in 2017 says Archana Anand

Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By Vivek Rao | 2017/Jan/13

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | 2017/Jan/13

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By Karan Gupta | 2017/Jan/12

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | 2017/Jan/12

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist

By Mrugesh Gaglani & Manish Porwal | 2017/Jan/11

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital

By Surya Narayanan | 2017/Jan/10

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

By Manesh Swamy | 2017/Jan/09

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

By Rahul Puri | 2017/Jan/07

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

12345

JOBS & CAREER