Guest Column
 

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | 2017/Apr/26

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | 2017/Apr/21

If you listen, chances are that you will be able to say the right things, believes Shaikh

Guest Column: An insight is a powerful, long-term source of brand growth: Paddy Rangappa

By Paddy Rangappa | 2017/Apr/21

The right insight can shape your brand’s strategy and help it to make a subtle emotional connection with its consumers, thereby increasing its mental availability, says Rangappa

Guest Column: The story of digital money - past, present and future: Dewang Neralla, MD & CEO, Atom Technologies

By Dewang Neralla | 2017/Apr/20

Innovations such as Aadhar and UPI will drive digital payment in India, yet telecom networks will have a big role to play in determining how India pays as it continues to grapple with basic network speeds, says Neralla

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

By Manav Sethi | 2017/Apr/19

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

Guest Column: Social media can either be the tool that builds a company or the dagger that kills it: Dr Kushal Sanghvi, Director, Vitamin T

By Dr Kushal Sanghvi | 2017/Apr/13

Sanghvi, former business head of Reliance Entertainment and Digital, on the pros and cons of the anytime availability of social media

Guest Column: Ramesh ji's (Agarwal) strategy was of a total but well-thought out, all-conquering expansion: Shekhar Gupta

By Shekhar Gupta | 2017/Apr/13

The former Editor-in-chief of the Indian Express, Shekhar Gupta salutes the vision of the late Ramesh Agarwal, former Chairman of the Dainik Bhaskar Group, who passed away yesterday in Ahmedabad

Guest Column: Ramesh Agarwal has left behind a fantastic legacy, and a great brand: Piyush Pandey

By Piyush Pandey | 2017/Apr/13

Ad guru Piyush Pandey, Executive Chairman & Creative Director, S Asia, Ogilvy & Mather India, pays a tribute to the late Ramesh Chandra Agarwal, Chairman of the Dainik Bhaskar Group, who passed away on April 12

Guest Column: How Artificial Intelligence is redefining the future of marketing?: Manjunatha KG, Founder & CEO, Kenscio Digital Marketing

By Manjunatha KG | 2017/Apr/12

AI is rapidly gaining a foothold in multiple businesses, small and big alike with a main focus on exploiting the increased efficiency in the area of analytics and intelligent learning that come with it

Guest Column: Developing brilliant advertising requires CRAFT: conviction, resources, approach, foundation and teamwork: Paddy Rangappa

By Paddy Rangappa | 2017/Apr/07

For a brand to make an impression, it first needs to up its mental availability in the consumer’s mind, says Rangappa

Guest Column: With experiential content, the future of storytelling has arrived: Pooja Verma, Head, Content Marketing, ESP, Maxus

By exchange4media News Service | 2017/Apr/05

Immersive content appears to be the only way to get millennials to hear what you have to say, believes Verma

Guest Column: Facebook Live- An effective new tool for news, views and opinion sharing: BV Rao, Editor, Firstpost.com

By BV Rao | 2017/Apr/04

As news browsing becomes a high-infidelity, click-chasing experience, several digital media services have embraced Facebook Live as a narrative tool writes BV Rao, Editor, Firstpost.com

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By Rammohan Sundaram | 2017/Mar/22

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Guest Column: Crowdsourced journalism has become a staple of new media outlets and legacy outlets alike: Kate Olsen, Senior VP, WeberShandwick Social Impact

By Kate Olsen | 2017/Mar/16

While every person with a camera phone and a social media profile is a potential citizen journalist, the true power of crowdsourced journalism lies in the ability to combine the immediacy of real-time information with a process to verify that information

Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

By Lavin Punjabi | 2017/Mar/09

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

Guest Column: Men promote men, so why can't women promote women?: Vani Gupta, PepsiCo

By Vani Gupta | 2017/Mar/08

On International Women’s Day today, Vani Gupta, ?Marketing Director - Indian Snacks, Foods at PepsiCo, says that in some ways women should be more like men if they want to succeed in the workplace

Guest Column: Do your bit to ensure that the future for girls is bright, equal, safe and rewarding: Rajiee M Shinde, PTC Punjabi Network

By Rajiee M Shinde | 2017/Mar/08

On International Women’s Day today, Rajiee M Shinde, Director & CEO, PTC Punjabi Network, on women playing stellar roles at home as well as the workplace

Guest Column: Women inhibit themselves from dreaming big and going the extra mile to take what is rightfully theirs: Prema Sagar, Genesis Burson-Marsteller

By Prema Sagar | 2017/Mar/08

On International Women’s Day today, Sagar, the Founder of Genesis Burson-Marsteller, on women leaders bringing with them a unique combination of empathy, efficiency, competence and resilience

Guest Column: The glass ceiling is only built to be broken: Pooja Pathak, Media Mantra

By Pooja Pathak | 2017/Mar/08

On International Women’s Day today, the Director of Media Mantra makes a strong case for women entrepreneurs

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | 2017/Mar/06

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

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