Guest Column
 

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | 2017/Jun/23

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann

By Santanu Ghatak | 2017/Jun/23

Are brands and brand-makers interchangeable, wonders Ghatak

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | 2017/Jun/22

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Guest Column: Say Hi to Hybrid!! Hero of Clouds: Rama Krishna, Bodhtree

By Rama Krishna | 2017/Jun/21

Survey reports suggest that 10% of enterprises with over 1000 employees are projecting a spend of $10 million or more on cloud computing apps and platforms throughout this year, says MD of Bodhtree

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | 2017/Jun/21

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Guest Column: Bring trust in your hiring to build your employer brand: Nishant Parashar, engage4more

By Nishant Parashar | 2017/Jun/15

As potential employees keep shopping for better jobs, sustaining and hiring talent is now more important than ever, says theFounder and Director of engage4more

Guest Column: In PR, as in politics, sharpness matters: Parul Sharma

By Parul Sharma | 2017/Jun/12

Kudos to Team Modi for his savvy presence on Twitterscape, says the leading communications specialist and former Head of Corporate and Marketing Communications, Star India

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

By Alok Gupta | 2017/Jun/10

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Guest Column: Musings post a hat-trick at Cannes Lions: Jyoti Bansal, PHD India

By Jyoti Bansal | 2017/Jun/08

Jyoti Bansal, ?Managing Director at PHD India, gets up, close and personal about the Indian advertising fraternity’s presence at Cannes

Guest Column: Omnichannel is going to be the retail buzzword for the next decade: Omer Basith, Jossbox

By Omer Basith | 2017/Jun/06

Consumer behaviour in the physical retail world is now being tracked at a granular level much like it is on e-commerce sites

Guest Column: Digital has tremendous scope in OOH: Shriranga Sudhakara, VYOMA Media

By Shriranga Sudhakara | 2017/Jun/05

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

Guest Column: GST pathbreaking, but may burden unstable startups: Hamid Farooqui, SoGoSurvey

By Hamid Farooqui | 2017/Jun/02

Companies will have to adapt to the new model, upgrade softwares apart from meeting compliance regulations

Guest Column: Memes are the key to virality: Vinay Singhal, WittyFeed

By exchange4media News Service | 2017/Jun/02

Singhal doles out advice on how brands can use memes to promote themselves and their products/services

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

By exchange4media News Service | 2017/May/29

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | 2017/May/25

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

By Ashu Kajekar | 2017/May/23

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

By Ambika Sharma | 2017/May/23

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By Nikita Veerabhadraiah | 2017/May/22

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

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