Guest Column
 

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | 2017/Jan/17

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By Dushyant Jani | 2017/Jan/14

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

Guest Column: 2016 was a critical year for the OTT industry: Archana Anand, Z5 Business

By Archana Anand | 2017/Jan/14

With a huge young demographic driving this trend of online consumption via smartphones and affordable mobile data, and a strongly evolving digital payments ecosystem, the OTT space in India is one the world will be watching very closely in 2017 says Archana Anand

Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By Vivek Rao | 2017/Jan/13

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | 2017/Jan/13

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By Karan Gupta | 2017/Jan/12

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | 2017/Jan/12

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist

By Mrugesh Gaglani & Manish Porwal | 2017/Jan/11

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital

By Surya Narayanan | 2017/Jan/10

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

By Manesh Swamy | 2017/Jan/09

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

By Rahul Puri | 2017/Jan/07

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | 2017/Jan/07

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive

By Zafar Rais | 2017/Jan/06

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Guest Column: Top 10 expected trends in celeb endorsements in 2017: Manish Porwal & Malaica Abreu, Alchemist

By Manish Porwal & Malaica Abreu | 2017/Jan/05

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Guest Column: English genre is expected to showcase much larger growth: Vivek Srivastava, Times Network

By Vivek Srivastava | 2017/Jan/05

Vivek Srivastava, Senior Vice President and Head English Entertainment Cluster & Zoom at Times Network forecasts the trends in English movie space in 2017 besides touching upon BARC, demonetisation and GST

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By Sanjay Mehta | 2017/Jan/04

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Guest Column: What is happening to Western democracy, and is it all the media's fault? - Jim Egan, BBC Global News

By Jim Egan | 2017/Jan/03

Against this background of post-truth politics, fake facts and filter bubbles, the value of reliable, non-partisan sources of news to audiences is rising, writes Jim Egan, CEO, BBC Global News

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

By Rajiv Dingra | 2017/Jan/03

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Guest Column: Demonetisation brought value consciousness amongst shoppers: Swati Bhargava, CashKaro.com

By Swati Bhargava | 2017/Jan/03

Swati Bhargava - Co-founder, CashKaro.com, on the challenges and growth of e-commerce and how India is increasingly getting comfortable with online shopping

Guest Column: While 2016 kept us at the edge of our seat, 2017 will be even more transformative: Anuj Poddar, Colors Marathi

By Anuj Poddar | 2017/Jan/02

Anuj Poddar, Head, Colors Marathi and COLORS Gujarati, Viacom18, shares the game-changing moments of 2016 and expected trends of 2017

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