GST@e4m
 

Ad-spends see minor short-term decline due to GST

By Venkata Susmita Biswas | Tuesday Aug 01, 2017

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Guest Column: Impact of GST on Digital Advertising: Nitin Gupta, Xapads Media

By Nitin Gupta | Wednesday Jul 26, 2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Magazine publishers gear up for "long-drawn" struggle to revoke 12% GST on LWC paper

By Saif Ahmad Khan | Tuesday Jul 18, 2017

A meeting between the Association of Indian Magazines and the Union Revenue Secretary could take place later this week

Marketers and advertisers welcome GST despite short-term hassles

By Ruhail Amin & Venkata Susmita Biswas | Tuesday Jul 04, 2017

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers and advertisers

Guest Column: Long term benefits of GST will outweigh initial pain: Santosh Nair, Editor, Moneycontrol

By Santosh Nair | Monday Jul 03, 2017

GST is an important step towards reducing the flow of black money in the system, and the benefits of that will reflect in the years to come, says Nair

GST Impact: India has to see a new normal, says Arun Jaitley

By Ruhail Amin | Saturday Jul 01, 2017

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, believes that GST was a much-needed reform that is in the interest of the common man, traders, businesses, industry and the entire country

GST will build a new India: Venkaiah Naidu

By Dolly Mahayan | Saturday Jul 01, 2017

We all should welcome GST, it is not an effort of a single party, said Naidu at India Today’s Midnight Conclave- Trust With Tax

Has the GST campaign missed the bull's eye, ask experts

By Ruhail Amin | Friday Jun 30, 2017

Experts feel that the GST campaign is high on nationalism but low on relevant details

Nearly Rs 20,000 cr adex to get boost under GST

By exchange4media News Service | Friday Jun 16, 2017

Some sectors will be able to advertise more within the same budgets allotted for advertising when the new tax regime comes into play