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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India
Modan Mohan,
Senior Vice President West, TBWA India



GOAFEST 2008 – Madan Mohan, Senior Vice President West , TBWA India

Well, it is that time of the year again, the excitement of GoaFest!

Not many years’ back, I vividly recollect asking a colleague of mine “how many award ceremonies are there?” and we counted quite a few. I am not sure if we remember many of them now, but GoaFest now stands like a beacon.

I think the choice of the place is integral to its success. After all, we needed to create an Indian version of the Cannes and what better place than Goa, India’s answer to the French Riviera. Goa has everything – the heady mix of sun, sand, surf and spirit; it just becomes such a great place to hold the premier event of the Indian advertising fraternity. And its success is evident in such a short time – already India’s premier advertising event and is continuing to grow in stature year on year. I think the organising team deserves the accolades.

I am sure the choice of the location lends the scale. GoaFest is organised on a scale that was unthinkable a few years ago. The ceremony, the people, the speakers, and the non-stop party, all to my mind are the right ingredients for that great cocktail.

Add to this the fact that it encourages young talent and allows them to observe and absorb would only auger well for the industry in the future. The fact that they can interact with the best in the industry from not just India but abroad as well is admirable.

It is an important event and provides a perfect atmosphere to celebrate the best in the craft, exchange ideas and learn from the gurus. I suspect in the years to come it could be a significant event in the international calendar. I guess, with India as a nation growing in stature and power, it would be only logical that its premier advertising event would grow in prestige.

Though we must be careful and not get overexcited, it must be ensured that the same level of excitement is retained over the years and, more importantly, ensure that excellence in every aspect, viz., the standard of work, people, scale, etc., is improved each year.

As we are aware, everything successful is incomplete without controversies. The most important one was the open war seen on the last few years between GoaFest (AAAI) and Abby’s. I guess so much was said about it last year when it was at its pinnacle and I am certain many of us enjoyed it. But that is now a thing of the past, great to hear that the differences have been buried and they have finally come on the same platform (so, I guess the black brigade would be there in Goa). This will ensure that there is finally a single platform and everybody would be there with the best work that has been done last year, truly the only national advertising awards.

Though I have now learnt that that truce is not complete and the cold war will continue. Again two significant names would be conspicuous by their absence. I only wish that these ‘issues’ were sorted out.

In a tell-all to Tasneem Limbdiwala.

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