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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India
Keegan Pinto,
Creative Supervisor, O&M



GoaFest 2008: The Oscars of Indian advertising

One can definitely compare GoaFest to the Oscars. So, the ‘Oscars of India Advertising’ is back, keeping its legacy alive. Goafest is a forward-looking festival, making it a great mix of the future and the long-established.

Coming from a younger age slot, for me I guess it’s definitely the younger guys that are running the show now than ever before, and that’s the way I think it should be. The people who belong to the ‘new school’ naturally bring an edge and newness to ideas, the way ideas are generated and their execution. I feel it is the young guys who keep raising the bar with work that is more fun than profound and international in approach.

For me, the two things in the industry that predominantly need due consideration are that we as an industry need to familiarise all our clients with good work, and for that we need to conduct a few orientation programmes. If they are shown great work from around the world, work that is single-minded, entertaining, and effective without the hard-sell, slowly but surely we’ll make our jobs a little more enjoyable. Secondly, I wish we all got paid better!

Being a Grand Prix holder last year in the print category for Pond’s ‘Anti-ageing’ cream, for me it’s a boast to my confidence. Guess it gets people to talk about you, because there’s just one Grand Prix. The standards get higher for yourself, and suddenly there’s a new-found motivation. For us youngsters, ‘winning is everything’. And if you get to party in Goa after you win, yes, ‘this Fest is important for the young creative minds in advertising’.

GoaFest is our little Cannes. There’s travelling, beaches, the works on display. It makes me feel it’s a real cool industry to be in. In conclusion, I can say nothing better than this – it’s Goa! You’ll be happy even if you don’t win. Nothing can be better.

In a tell-all to Tasneem Limbdiwala.

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