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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India

Jon Wilkins,
Naked Communications



Wilkins began his career at Granada television in 1988. After 18 months at Granada, Wilkin left to join MTV Europe as Senior Research executive responsible for developing and evaluating programme sponsorship packages for the like of Braun, Adidas etc.

In 1994, Wilkin’s Interest in advertising lured him to BMP DDP, where he was brought in to bridge the gap between the account planning discipline and the media planning. He left BMP DDP in 1997 to start a new department at media independent New PHD, as Creative Communications Director.

Wilkin also led the successful pitch team to win the largest ever media strategy contract awarded by BT, as well as working on several other key accounts in a strategic capacity.

Wilkin lectured at many industry events including media Circle, the IPA educational initiative, the MRG, and a variety of AMAP conferences. He also took part in the judging of many of the industry awards both with the campaigns and media week awards as well as the IPA Student Awards.

Wilkin was promoted to Joint Managing Director of New PHD in 1999 for a tenure he held for a year, before leaving with John Harlow and Will Collin to launch Naked Communications.


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