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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India

Stephen Gatfield
Lowe & Partners Worldwide



Stephen Gatfield has been the Chief Executive Officer of Lowe & Partners Worldwide of Interpublic Group of Companies Inc., since February 2006 and has been its Executive Vice President, Strategy and Network Operations since December 16, 2005. Gatfield served as an Executive Vice President, Global Operations and Innovation of Interpublic Group of Companies Inc., since February 2004. He also served as Chief Operating Officer of Leo Burnett Company from 2001 to February 2004.

Gatfield was widely lauded for leading the absorption of the former D'Arcy Masius Benton & Bowles into the international network of Publicis, which was accomplished with minimal client and talent attrition. He also organized the agency's European region to provide better financial and business development discipline by establishing a network

of sub-regional development plans. From 1997 to 2000, he served as Regional Managing Director for the Asia Pacific region of Leo Burnett Worldwide. During this time, and largely under his stewardship, the agency added clients including Heineken, Prudential, Tiger and Wyeth. Gatfield has also enjoyed considerable success establishing new models of doing business in the industry. He stewarded Leo Burnett through two successful joint ventures with Dentsu: Beacon, a unique offering combing Leo Burnett, D'Arcy and Saatchi in Japan with a division of Dentsu, as well as Orchard, a second Burnett agency in the vital Indian market, also developed jointly with Dentsu. In South Africa, he pioneered a radical empowerment business model with Lobedu Leo Burnett, which is now cited as one of the best examples of effective empowerment partnerships in South Africa. A 20-year veteran of the industry, he spent nearly his entire career with the Burnett organization in the United States, United Kingdom and Asia, first in account management and later, general management roles. For three years in the mid-1980s, Gatfield served as a Planning Director of Saatchi & Saatchi London.


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