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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India

Scott Goodson
Strawberry Frog



Scott Goodson, 42, had a vision in 1996 for a different kind of ad agency than the ones he saw around himself. Consolidation had swept hundreds of agencies under ownership of three giant global holding companies. Investor expectations started squeezing creativity in favor of short-term profit. At a time when the Internet was beginning to blossom, many agencies were still stuck on the 30-second TV ad format. Goodson saw an opportunity to create from scratch a creative agency that Strawberry Frog was small and flexible, but had a global perspective. Within three years, he had up and running in Amsterdam. Goodson grew up speaking French and English in Montreal, where his grandfather had settled into the printing business after moving from London. After graduating from the University of Western Ontario in 1985, Goodson traveled around Asia. Then he returned to Canada for a short time before moving in 1988 to Sweden, his wife's homeland.


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