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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India
Donald Gunn
The Gunn Report



Donald Gunn, the founder of The Gunn Report, has spent three decades at Leo Burnett, and has latterly dedicated his career to analysing creativity and tracking the best-regarded advertising agencies and countries that produce it. At Leo Burnett, he founded two institutions that still set creative benchmarks today: the Great Commercials Library, started in 1986, and the Global Product committee in which every three months, 20 of Leo Burnett’s top creative staff from around the world meet to view the network’s output. Ads are scored and feedback is given. To compile the report, Gunn combines the winner lists from 52 national, regional and global award schemes. He has never revealed which ones they are, to avoid harming the contests that are not included. After data crunching, the league tables emerge – including top TVC’s, top agencies, top production companies and top countries – as well as Showreel of the Year featuring the 100 most-awarded campaigns in the world.    


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