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How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India
Craig Davis



Craig Davis graduated from AWARDS (Australian Writers and Art Directors) School in 1987. He then had stints as a bar man, law student, busker, finance broker, turf cutter, biscuit maker, fruit picker, fashion show producer and truck driver before joining advertising. Over the next several years, Davis developed his own agency, which became one of Australia’s most awarded independents. In 1999 Davis left Australia to become executive creative director of Saatchi and Saatchi Singapore and in 2000 was promoted to regional executive creative director based in Hong Kong.

In 2003, he helped Saatchi and Saatchi win both Ad Age and Ad week’s ‘Global Agency of the Year’ and was named Asia’s ‘Advertising Personality of the Year’. The following year he moved to London to join JWT as the creative leader for Europe, Middle East and Africa. In 2005 he was made JWT’s Chief Creative Officer, and subsequently in 2007, Davis became the first guest editor of the Gunn Report.



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