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Gunn Report ? India scores its highest ever rank of 14
Apr 07, 08
Pallavi Goorha

The Gunn Report has ranked India at a high 14th slot in the awards sweepstakes at GoaFest 2008. Releasing the report at the second day of the GoaFest 2008, the head of the Gunn Report, Donald Gunn said, ?The Gunn Report declares India as the world?s 14th most awarded country with 39 points this year. India?s ranking has gone up by six points compared to last year.?

The most awarded country this year is the US, followed by Britain at the second slot, with Argentina, Brazil, Japan, Spain, Germany, Thailand, Sweden and Singapore taking the next slots, says Gunn, adding the US had the highest television and print campaigns in 2007.?

The Gunn Report was created by advertising veteran Donald Gunn and is arguably the only independent and most inclusive report on creativity for the world?s advertising community available today. For the first time, it has included online and interactive advertising campaigns to reflect the changing face of the communication industry into this year?s report. The report is an estimation from the winners? lists of creative awards around the world.

The report notes that 2007 was the return of the advertising giant like Nike, which tops the chart as the world?s largest advertiser followed by Volkswagen, Sony, Coca-Cola and Axe/Lynx.

Among the Indian entries, McCann-Erickson?s HappyDent Teeth Whitening Gum commercial, ?HappyDent Palace?, is ranked at the 10th slot, making it the 10th most awarded commercial in the world, while O&M?s print campaign for the Indian Association for Promotion of Adoption and Child Welfare is the 12th most awarded print campaign in the world.

The most awarded print campaigns globally are Chima Bicycle Locks by Leo Burnett Bangkok, followed by Manmite Squeezy and third position is occupied by 42 Vodka. The best interactive ads are Nike?s ?idea came in to the closet?, Volkswagen?s ?GTA feature.?

India also scores in the list of best production companies. The Mumbai-based Equinox is the 17th most awarded production company in the world. Globally, MJZ London is at the top followed by Phenomena, Gorgeous London, and Stink London. At the global level, Fallon London?s ?Paint? commercial for Sony Bravia is the most awarded commercial of the year.

McCann-Erickson Mumbai and O&M are the top agencies in TV/PR category from the country.

TBWA ChiatDay is the most awarded agency in the world, followed by Saatchi & Saatchi, New York and Los Angeles, DDB London, Dentsu, and Fallon. The most awarded agency network is BBDO Worldwide, followed by Saatchi & Saatchi, TBWA Worldwide, DDB Worldwide and O&M.

The report also ranks the global public service advertisers, with Green Peace and Wildlife Fund cornering the taking up the first and second slots, respectively.

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