2008 culminated with the Abby Awards. There was much anticipation
and drama leading up to the Abbys this year. Anticipation,
as AAAI and Ad Club had joined hands for a single ad awards,
and drama due to leaking of part of the results in the media
before the Abbys. Lowe and McCann Erickson stayed away from
the Abbys. But in the end it was the agencies and their work
that won and created the news.
As is known, the Abby Awards have done away
with the ranking system this year. Grand Prix were awarded
in all the categories this year, in all five Grand Prix Awards
were given out.
O&M probably emerged the happiest of the lot
bagging 58 metals in all ? five Golds, 14 Silvers and 39 Bronzes.
The agency, however, missed out on a Grand Prix to add to
its awards tally. On that count, it sure was an O&M show at
Leo Burnett bagged 37 metals in all and two
Grand Prix Awards ? one in the OOH category for Luxor Highlighters,
and the second one in the Print category, again for Luxor
JWT India bagged 30 metals, matching the Gold
tally of O&M at five Golds, along with six Silvers and 17
Bronzes. The agency also took home two Grand Prix Awards ?
one for the Nike campaign in the Films category, and the second
one for the Lead India campaign in the Integrated Advertising
Contract bagged 29 metals ? one Gold, 10 Silvers
and 18 Bronzes.
Among the other winners were: Saatchi & Saatchi
(nine metals) ? two Golds, two Silvers and five Bronzes; Rediffusion
DY&R and Mudra (eight metals each), Mudra also won a Grand
Prix in the Radio category; ideas@work (seven metals); Euro
RSCG and Publicis Ambience (five metals each); Bates David
Enterprise, Cheil Worldwide and Tribal DDB (four metals each);
Grey Worldwide, Tribal DDB India, and Wieden + Kennedy (three
metals each). Cheil Worldwide bagged three Silvers in Print
(telecom product & service), OOH (telecom product & service)
and Print Craft & OOH Illustrated categories, as well as a
Bronze in Retail Advertising category.
Pratap Bose, CEO, O&M: We are delighted
with our performance this year at the Abby Awards. That said,
it is a constant endeavour to perform better every year, and
that would be the effort for the next year too.
Colvyn Harris, CEO, JWT: We are absolutely
delighted. It has been a wonderful day for JWT, we have won
two Grand Prix and two Golds, and these wins have made up
for all the tough times we had in the past. The Abbys this
year has been great with coming together of two advertising
bodies. We hope this continues in the future and the standard
of the creative awards keep getting higher.
KV Sridhar, NCD, Leo Burnett: This is
fantastic, and we are delighted. GoaFest is all about celebrating
great creative ideas. It?s a pleasure to see lots of youngsters
attending the event, and all of them having a ball of a time.
It is important to motivate young creative minds, and with
this in view, we at Leo Burnett don?t have any hierarchy system.
We spend a lot on talent, sending young creatives to international
events, conducting seminars and learning sessions to hone
Ravi Deshpande, Chief Creative Officer,
Contract Advertising: It?s been a fantastic comeback for
us. We use to lead in the early 90s, along with Ogilvy, and
we are happy that we have put the foot on the accelerator
once again. The organisers and the management committee have
pulled out an amazing event.
Bobby Pawar, NCD, Mudra: The Abby Awards
this year has been amazing. It?s difficult to understand why
ego clashes happen too often in the industry. These things
will continue to happen, and we should think and care about
who all are there with us and not bother about the absentees.
On a broader note, the quality of entries have gone up tremendously,
the craft is way better than what we had before. Films have
a long way to go, and Interactive, I think, can go to the
next level soon.
Speaking on the overall event and the Awards,
Jagdip Bakshi, Chairman, GoaFest, said, ?The Abby Awards went
off well. O&M has bagged the maximum metals, and the work
of several other agencies has been celebrated too.?
Madhukar Kamath, President, AAAI, added, ?GoaFest
2008 has been a glorious success. This success, I would say,
is the result of the AAAI and the Ad Club joining hands for
the good of the industry. Every aspect of GoaFest was handled
professionally, and we saw an astounding increase in the number
of registrations and entries. Our creatives are getting better
and better. It had all the good signs for the advertising
industry in India.?
GoaFest 2008: The great whodunit ? Who leaked the Abbys winners?