Content is comming here as you probably can see.
How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India
‘Speak in one voice as an industry even as you compete individually'
The fun in the sun and sand on the Cavelossim Beach in Goa is over. The AAAI deserves full credit for staging an impressive show on such a huge scale. However, a lot of behind-the-scenes fire-fighting will now be necessary to ensure old differences and wounds do not open up. more...
 
O&M shines at the Abby Awards with 58 metals
GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. As is known, the Abby Awards have done away with the ranking system this year. O&M kept its flag flying high with the maximum 58 metals, followed by Leo Burnett with 37 metals and JWT India with 30 metals. more...
 
The great whodunit – Who leaked the Abbys winners’ list?
Even before the GoaFest 2008 had officially kicked off, the AAAI had an uncalled for ‘situation’ in hand. For the first time in 41 years of the Abby Awards, the list of award winners, or some part of it, has been leaked out to the media. This has dismayed everyone at the Festival, but will it affect the Abbys? Industry leaders share their views. more...
 
MindShare gets a lion’s share of metals at Media Awards 2008; Lodestar Universal shines too
The dismay over the leaking of the ‘supposed’ Abbys winners list failed to dampen the enthusiasm of the Media Awards that took place at GoaFest 2008 on April 4. There was loud cheering throughout the Awards ceremony, and with two Golds, three Silvers and one Bronze, MindShare cheered the loudest. A close second was Lodestar Universal with five metals. more...
 
Gunn Report – India scores its highest ever rank of 14
The Gunn Report has ranked India at a high 14th slot in the awards sweepstakes at GoaFest 2008. Releasing the report at the second day of the GoaFest 2008, the head of the Gunn Report, Donald Gunn, said that India’s ranking had gone up by six points compared to last year. more...
 
Advertising has taken too much from us, says Craig Davis
Generosity, good communication and free love – Craig Davis, Chief Creative Officer, JWT Worldwide, seemed to be influenced by the hippie commune in Goa. According to Davis, advertising has become less generous in the past few years, taking far more than what it has given in return. more...
 
‘The Big Blur in media is changing the advertising landsacpe’
Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention. On such expert was Shiela Byfield, Global Director-Insights, Mindshare Worldwide, who talked about the ‘Bluring Effect’ of the media landscape as a trend happening across the world. more...
 
‘The high value idea is the future, it is a shared map of a new terrain’
Creative ideas have no boundaries, they can strike anytime, and to anybody and at any place. A great idea can give brands the required impetus to explore new heights. This was what Steven Gatfield, CEO, Lowe Worldwide, had to share in his session at GoaFest 2008. more...
 
The celebrations begin…
The sea, sun, sand and surf make a heady combination and when one has a generous sprinkling of the best of India’s advertising gathered at one place, it is celebration time with the GoaFest getting underway on April 4. The enthusiasm was palpable and one ad honcho even said that he was sure GoaFest would be bigger than Cannes in the next two years. more...
 
Get ready for ‘Communitainment’, says Kevin Swanepoel
The first day of GoaFest 2008 saw some fun, frolic along with some insightful thoughts from well-known names from the world of international advertising. One speaker that enthralled who gathering was Kevin Swanepoel, President, One Club, who took the audience through one of the best pieces of work produced for the Internet in both viral and banner advertising. more...
 
Everything, even the toilet, is media now, says Jon Wilkins
For Jon Wilkins, Co-Founder, Naked Communications, the communications industry was undergoing an evolution, and the monkey media man, in simple words the believers of traditional media communicating the advertiser’s message effectively, would soon be extinct. more...
 
'Consistency is good, surprise is even better’
Presentations by international speakers are a major attraction at GoaFest, and this year is no exception. Day one saw Scott Goodson, Founder & CEO, StrawberryFrog, speaking on how business had changed in advertising. According to Goodson, “First rule is anything is possible in the advertising world. Value in ideas is important, but execution is even more important.” more...
 
Advertising Conclave debates the value issue
Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Concleve at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.
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‘Think global, work local and act viral’ is D Shivkumar’s mantra
Advertising Conclave 2008 was held on April 3 as a precursor to GoaFest 2008. Speaking at the Conclave, D Shivkumar, VP & MD, Markets, Nokia India, was very clear that agencies had to change in a changing India. more...
 
What value an idea that can change a brand’s fortune?
Brand and the value proposition; quantifying the worth of an idea; and market prioritisation were some of the issues addressed at the Advertising Conclave at GoaFest 2008. Eminent names like Saugata Gupta of Marico, Lowe’s Balki, Sameer Nair of NDTV Imagine, Vikram Sakhuja of GroupM and Madhukar Kamath, President, AAAI deliberated on these issues and more during the session. more...
 
‘The industry is a victim of matrices’
It’s a common phenomenon in the Indian advertising and media industry that value options are delivered differently at the same time on the same media. Well-known industry names such as Paritosh Joshi of Star India, R Gowthaman of Mindshare, Tarun Katial of Big FM, Pearl Uppal of Yahoo!, and Hemant Malik of ITC constituted the panel that discussed issues regarding costs and measurement metrics. more...
 
‘The ad industry needs to get more aggressive’
Value proposition dominated the Advertising Conclave at GoaFest 2008. In the final session of the Conclave, focus turned to what should be the role of an industry body in creating value for the advertising industry. Speakers at the session included Pramath Sinha, Saurabh Srivastava, Kiran Karnik, and Ranjan Kapoor, Country Head, India, WPP. more...
 
Overall quality of entries good at Abbys, though Radio disappoints, say experts
AAbby Awards at GoaFest 2008 has seen an upsurge in the quality of all entries except for 'Radio and Radio Craft' category. Though the exact number of entries in the respective categories could not be ascertained, it is known that out of a total of 3,800 entries, over 1,200 are for 'Print and Print Category', and around 1,300 for OOH. There are around 185 entries for 'Films' and 380 entries for the Radio category. more...
 

Lowe and McCann Erickson’s absence won’t make a difference, say industry

With AAAI and the Ad Club coming together this year for a single advertising festival, the industry is all agog with excitement over GoaFest 2008. However, Lowe and McCann Erickson have stayed away from GoaFest this year. Would their absence make any difference or would the Festival go ahead with all the gaiety and business of advertising associated with it? exchange4media asks ad honchos. more...
 

Over 3,800 entries received for Abby Awards; judging process to begin from today

GoaFest 2008 has received over 3,800 entries for the Abby Awards, which will take place on April 5, 2008. The names of advertising biggies to judge the entries have been announced and the judging process will commence in Mumbai from March 19, 2008. more...
 

'Special packages for youngsters not enough, industry needs to do a lot to inspire young talent

GoaFest 2008 has a special package to attract young talent, and since last year, it has had reasonable success in doing so. But apart from GoaFest, what is the industry doing to motivate and nurture young talent? more...
 

With AAAI, Ad Club joining hands, there’s no scope for duplication, says Jagdip Bakshi

With less than a month to go, frenetic preparations are on for GoaFest 2008. Already the registrations have crossed, and by the time registrations close on March 25 or 26, the figure is expected to touch the 3,000-mark. Last year, 2,300 delegates had registered, of whom over 800 were below the age of 30. more...
 
1,194 registrations received from 109 companies in the first week
It’s only been a week since registrations were thrown open for GoaFest 2008, and by evening of March 3, AAAI had already received an overwhelming 1,194 registrations. AAAI officials informed that as many 109 companies had registered so far, of which 30-40 were advertising agencies. more...
 
Contract Advertising creates the campaign buzz for Festival
There is still time for Goafest 2008 to kick off on April 3, but Contract Advertising, the creative agency handling the Festival account, is losing no time in rolling out a campaign to create the right buzz. Contract had bagged the account following a multi-agency pitch that also involved JWT and Euro RSCG. more...
 
Three-day fest to kick off on April 3; speaker list declared
The Advertising Agencies Association of India (AAAI) has announced the opening of registration for Goafest 2008. This year, with the coming together of AAAI and Ad Club, the media awards will be presented on April 4, while Abby at Goafest will be presented on April 5, 2008. more...
 
AAAI, AdClub shake hands for Abbys at GoaFest 2008, industry gives two thumbs up
After two years of rivalry, the Advertising Agencies Association of India (AAAI) and the Ad Club of Bombay have joined hands for a single award for the advertising industry under Abbys. Following this development, the Abbys would be given away at GoaFest 2008. This time there would Media Abbys on April 4, 2008 and Creative Abbys on April 5, 2008. more...

 
 

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