Content is comming here as you probably can see.
Content is comming here as you probably can see.
How do you define the Indian youth and what attracts them the most?
Shamik Sengupta, Creative Director, Fortune Communications Hanoz Mogrelia, Creative Director, Saatchi & Saatchi Anu J, Creative Director, Creativeland Asia Nilesh Vaidya, Creative Director, Euro RSCG India
 

Rediffusion DY&R steals the show at Creative Awards

GoaFest 2007 Creative Awards saw Rediffusion DY&R walking away with as many as 40 metals, which comprised four Golds. Grey Worldwide follows with 31 metals, Leo Burnett with 29 metals and McCann Erickson has 25 metals, which included three Golds. more...
 
Beattie to have next offices for BMB in Sydney and Mumbai
Trevor Beattie’s recently launched start-up agency BMB can be expected in India soon. The advertising guru informed that he is keen on beginning India operations for his agency and that he is still deciding on whether BMB will enter India standalone or with an Indian partner. more...
 
Donald Gunn ready to launch online library, Indian ads feature in the compilation
Following the annual Gunn Report, Donald Gunn’s company is ready to launch an online library that would feature the best ads of a year, dating back to 1962. Soon after his session at the GoaFest 2007, Donald Gunn informed that Indian ads presence in this compilation has been increasing since 2002. more...
 
India has great creatives, say Maureen and Thirasak
WPP’s Maureen Johnson and Creative Juice’s Thirasak Tanapatanakul, speakers at GoaFest 2007, shared their insights from their respective markets, and praised the growth of creatives emerging from the Indian advertising industry. more...
 
Industry expects more from GoaFest 2008
GoaFest 2007 has culminated and the AAAI did all that had to be done to ensure smooth proceedings with elaborate settings on the challenging conditions of a beach. Now, as the event has wrapped, industry veterans are already looking forward to more at GoaFest 2008. more...
Digital is the way to go
GoaFest 2007 kicked off with one of the hottest possible topics in the medium: digital technology. Sharing insights on the digital technology from the global perspective, the speakers at the sessions on digital technology expressed their delight with its growth globally. more...
 
MindShare steals the show with 10 metals; JWT follows
MindShare took the biggest slice of the cake for the evening with 10 Awards followed closely by JWT with six metals. Other winning agencies include Madison Media, Starcom, Initiative, Maxus, Lodestar Universal, OMS, TME, Contract and Rediffusion DY&R. more...
 
Industry leaders engage in heated debate, encourage creation of a forum
The final session explored ways how advertising agencies could take the Indian advertising industry from Rs 15k crore to Rs 50k crore. Speakers talked about prevailing unhealthy practices, roadblocks, media inflation, advertiser perspective and the need to create an Indian Advertising Forum. more...
Is advertising industry a splintered cottage industry of sorts?
As media, advertising and marketing industry stalwarts shared their views on making the advertising industry worth Rs 50k crore in the next three to five years, moderator Harish Bijoor rephrased the topic to “How should we make clients spend more on advertising?” more...
 
Role of research in the growth of the advertising industry
The second panel discussion of the day had research experts sharing their insights on how research can ‘help’ or ‘not help’ growth of the advertising industry. The arguments, as always, cut both ways. But everybody agreed on the need for a common barometer. But who will bell the cat? more...
 
GoaFest 2007: Fun at Goa kicks off today with Advertising Conclave
The two-day advertising conclave, preceding GoaFest 2007, kicks off from today. The august gathering intends to discuss strategies to move the Rs 15,000 crore media, advertising and marketing industry to Rs 50,000 crore in the next three to five years. more..
 
GoaFest 2007: Sorell to address Advertising Conclave
Sir Martin Sorell will address the Advertising Conclave, to be held on April 19 and 20, preceding the GoaFest 2007. The conclave ‘15 to 50: The Next Big Leap’, will be conducted by the AAAI along with the Indian Broadcasting Foundation (IBS). more...
 
GoaFest 2007: Josy Paul and Ravi Deshpande speak on judging process
GoaFest 2007 is just a few days away and the Jury Chairmen, Josy Paul and Ravi Deshpande, share their thoughts on the judging process and the categories they will be moderating over the week. more...
 
BIG FM all set to enthral Goa at Goafest 2007
Big FM has announced its tie-up with GoaFest 2007 to become the official radio partner for the Fest. The channel, all set for its launch in the state during the next week, has lined up an array of exclusive features for the audience during the Fest. more...
 
GoaFest 2007: Sneak peek into judging process
The judging processes at award functions have been under the scanner many times, over the years.
Here, exchange4media takes a look at the judging process in place for the upcoming GoaFest
2007.  more...
 
GoaFest 2007: A mix of entertainment and education
With GoaFest 2007 only a couple of weeks away, the excitement has already begun for India’s only advertising festival. The organisers have promised two days filled with a lot of interactive panel discussions and recognition of talents, mixed with loads of fun on the beaches of Goa. more...
 
GoaFest 2007: Deadline for submitting entries extended to March 15
Organisers of GoaFest 2007 have extended the deadline for submitting entries for both Creative and Media Awards to March 15, 2007. The event, to be held on April 20 and 21, 2007, will have two nights of awards ceremonies this year. more...
 
GoaFest 2007: The spotlight is on Gen-X of media and advertising
With a view to provide education along with entertainment at this year’s GoaFest, AAAI has made elaborate plans for the young representatives of the advertising and media industry. From high-end seminars by international speakers to high-spirited fun and frolic at the beaches – the event has it all. more...
 
GoaFest 2007: A sneak peek of the agency offerings this year
Although there is still time for the advertising industry to descend in Goa for GoaFest 2007, which will be held on April 20-21, 2007, excitement is already building up. With agencies sending in their best work done in the last one year, exchange4media.com provides its readers a peek at some of the hot contenders for the various awards.more...
 
GoaFest 2007: More for Indian media agencies to look forward to
Where AAAI has worked on enhancing every aspect of the GoaFest 2007, one of the most interesting moves comes in its decision to launch Media Awards. The Indian industry at present has only the EMVIES to fight for and the GoaFest Media awards are a welcome inclusion.more...
 
GoaFest 2007: Date for entries extended to March 5
Organisers of GoaFest 2007 have extended the deadline for submitting entries to March 5, 2007. This year, in addition to the awards in the Creative category, the festival has also constituted Media awards. more...
 
GoaFest 2007: Multimedia campaign on the cards for this year's fest
GoaFest, the annual advertising festival organised by the Advertising Agencies Association of India (AAAI), has taken the multimedia route for its promotion this year. The association has already created TVCs and spreading it through viral campaigns along with print and Internet campaigns. more...
 
AAAI to hold Goafest 2007 on April 20-21
AAAI has announced that Goafest 2007 would be held on April 20 and 21, 2007. This year’s Goafest will give away Creative and Media awards, a move that will provide creative and media agency professionals to look at advertising holistically. more...

 
 

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