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GenNext Media Magnate: Vikrant Mudaliar – A great believer of consumer insights

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GenNext Media Magnate: Vikrant Mudaliar – A great believer of consumer insights

Vikrant Mudaliar currently heads Brand Marketing at Tata Sky Ltd and is based in Mumbai, India. He joined Tata Sky in 2005 and was part of the startup team that launched Tata Sky’s satellite TV service in India in August 2006. A great believer in the importance of consumer insights, He says, “The marketers need to see beyond the obvious to discover real consumer insights. It very often is a case of sifting through ‘what is said’ to find the insight behind ‘what is unsaid’.”


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