Tarannum Alam started her professional journey in 1999 with Universal McCann. She is currently working with India Media Exchange (IMX) as the buying head for electronics media for all Starcom aligned businesses. According to her, this has been one of the most challenging assignments in her career. For her, the past 10 years in this industry have been extremely fulfilling and exciting. “And I can see that there are many more challenges, that I am willing to take on” asserts Alam.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta