Top Story


Home >> Gen Next >> Article

GenNext Media Magnate: Kingshuk Mitra – not planning for career works better

Font Size   16
GenNext Media Magnate: Kingshuk Mitra – not planning for career works better

Kingshuk Mitra has stopped planning for his career for he believes it works better that way. Mitra wanted to be a cricketer, but ended up specialising in Finance. After his MBA he wanted to be a stock analyst but the rising graphs that beckoned him were the ones from a media planner's computer. As the head of the Nokia account at Maxus Delhi Mitra has helped Maxus win awards across advertising platforms in India and abroad for Nokia. He cites the Cannes win this year for Nokia as his most prized moment in his career.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve