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TODAY´S NEWS

GenNext GenNext Media Magnate: Anwesh Bose – The surround media planner

GenNext Media Magnate: Anwesh Bose – The surround media planner

Author | exchange4media News Service | Monday, Mar 15,2010 8:30 AM

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GenNext Media Magnate: Anwesh Bose – The surround media planner In a career spanning 12 years, Anwesh Bose, Chief Growth Officer, Dentsu Media, has worked on wide ranging product categories and brands. Bose calls himself a ‘Surround Media Planner’ and believes that it’s time we stop seeing the consumer as a mere ‘statistic’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

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