Disney Brand carries with it around 80 years of heritage.
Since the programming does reflect our overall communication,
we need to ask ourselves if a product really fits in
with the Disney brand. After all, we are the custodians,"
said Raymund Miranda, VP and Managing Director, Walt
Disney Television (International). The session on 'Animation:
Network Expectation' was chaired by Ramesh Sharma, CMD,
Moving Pictures Company Pvt Ltd, with the key panellists
being Margaret Donald, Director, Mallard Media Services,
Marc Buhaj, Executive Director, Programming and Acquisitions,
Turner Entertainment Networks Asia, in addition to Raymund
on the subject, Miranda said, "Defining your brand
is of extreme importance. What are the brand values
that are exhibited in the product that you are taking
on? What's the story? How is it told? Is the dubbing
and voiceover good enough? Are the quality and the editing
skills up to the mark? Localisation and relevance are
pointers, when it comes to carrying the brand forward."
considerations and kids programming. These were the
two main aspects that
Donald addressed in her presentation. She said, "I
have travelled to several countries, just to find companies
that share my opinion on what is good enough to be viewed
by the children. While parents are out to make money
and numerous channels are flooding the scene, I fear
that children might be viewing material that is detrimental
to their future. Don't producers have a responsibility
to the young?"
asserted that while convincing stories did the trick
in the past, the current day is ruled by technology.
She stated, "How did 'Pooh the Bear' become a classic
even without the technological works? Captivating stories
did the task for us in the past, which technology manages
to capture today. But having said that, it must also
be said that prolific ongoing stories are a must for
the future of successful animation."
on, Marc Buhaj, Executive Director, Programming and
Acquisitions, Turner Entertainment Networks Asia, said,
"In July 1995, Cartoon Network was launched in
India. Pogo, on the other hand, was launched on January
1, 2004. We currently have feeds in English, Hindi,
Telegu and Tamil and have been at the forefront of localised
animation. Our acquisitions in Indian animation include
Chotta Birbal, Tenali Raman,
The Legend of Prince Ram, etc."
goes on, "Kids programming, in reality, is a simple
business. Which is reflected by the success as seen
by our channels, in an extremely short span."