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Reema Gupta, Director, Red Entertainment Pvt Ltd, lists seven ways to identify foreign talent that will work well with an Indian audience....
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Nowshir Engineer, EMDI Institute of Media & Communication, reviews seven ideal books for an event manager to read....
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The job of experiential marketing is to make sure that the anticipation of your performance is a house-full show, writes Priya Monga, Business Head, RC&M....
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“Our radio clout is huge and that is the biggest leverage”
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With Phase III, we would have probably 100 more stations expanding our reach to about 200,000 villages. It’s not the experts like Unilever who would benefit from us, as they already know how to do it, it is the marketers who wish to enter these markets and do not have the resources, for whom we are a great opportunity, says Rabe T Iyer, Business Head, Big Live.
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“Liberty will be more youthful, but we would not become Teenage”
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Coming five years, I see liberty becoming an important brand in everybody’s life. They would have at least a pair in their wardrobe. It may not be the most fashionable one, but there would definitely be one. And the comment of people would be: “I love wearing them”, or actually say ‘A feeling called Liberty’, says Anupam Bansal, Director, Liberty Shoes Ltd.
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