#The Maddies
October 11, 2017 | ITC Grand Central, Mumbai
THEME & AGENDA

Mobivity : Mobile Creativity

With mobile fast becoming the preferred screen - creatives in mobile become increasingly important to grab the fleeting attention of the consumers. Personalisation, short form videos and the agility to adapt to the fast changing scenarios can define a winner in the mobile marketing world. From making use of mobile rich media, differentiating between mobile web and mobile app adverts to the best practises in creating a mobile video that over rides all other media are just a few pointed topics the Maddies 2017 conference hopes to unveil .

This can further delve into individual panel/slots on

  • Cross screen Video Adreceptivity
  • Mobile Ad blocking & Ad Fraud
  • Mobile data, programmatic buying and rich media
  • Virtual Reality

AGENDA

  • NETWORKING HI-TEA & REGISTRATION
    04:30pm 05:30pm
  • WELCOME ADDRESS by Annurag Batra, Chairman & Editor-in-Chief, BW| Businessworld & exchange4media Group
    05:30pm 05:40pm
  • KEYNOTE ADDRESS
    05:40pm 06:00pm
  • PANEL DISCUSSION
    06:00pm 06:45pm
  • SPECIAL ADDRESS
    06:45pm 07:00pm
  • WELCOME ADDRESS by Nawal Ahuja, Co Founder & Director, exchange4media Group
    07:00pm 07:10pm
  • CHIEF GUEST ADDRESS
    07:10pm 07:30pm
  • GALA AWARDS CEREMONY FOLLOWED BY DINNER & COCKTAILS
    07:30pm

About the Group