Panel discussion: Mobile: "How much is too much"
With the promise of the cheapest data plans in the world, mobile marketing not only needs to brace up to the lightening speed of growth but also address its own set of challenges relating to issues such as personalization, security, intrusiveness, information overload and more. Seemingly powerful marketing strategies may just end up being mere irritants without the relevant context or a bombardment of information across multiple platforms. Further creating brand apps simply as a check box irrespective of the industry sectors may lead to apathy of the client. Hear all stake holders including brands, developers and agency heads bring to the fore. some of these pertinent points from the mobile marketing domain.
- Personalisation vs Intrusive marketing
- Multiple platform info integration
- Security of information
- Consumers can't be bothered less with another brand app